Using soap operas to save the planet
Thursday, September 2nd, 2010PMC featured on Mother Nature Network.
http://www.mnn.com/lifestyle/arts-culture/blogs
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When it comes to the American soap opera, few people will tell you that they’re actually inspired by anything they see in the plotlines or characters. It’s more the ridiculous on-screen drama that sucks people in — offering themes or stories that drag on, episode after episode in classic cliffhanger fashion.
But what if you could weave in messages of sustainability, gender equality, or issues regarding HIV and AIDS to evoke social change? What if a soap opera really did inspire?
That’s the idea behind the Population Media Center’s “entertainment education” serial dramas for audiences in developing areas of the world. The nonprofit airs soap operas on both radio and television to teach listeners and viewers important lessons relating to everything from family planning to reproductive health to environmental stewardship.
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