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There is an article about Population Media Center’s work in Ethiopia on the Communication Initiative website.
For full article, visit:
http://www.comminit.com/evaluations/id2007/impactdata-79.html.
Addis Ababa, Ethiopia – Save the Children Norway, with funds from the Norwegian government, has announced that it will provide Population Media Center (PMC) with $2.4 million for a four-year, social content radio serial drama project in Ethiopia. The drama will be created using the Sabido methodology, a highly effective entertainment education technique that PMC has implemented in thirteen countries worldwide. The serial drama will address issues relating to reproductive health.
Ode Magazine
Issue 32
By Kim Ridley
Steamy tales of sex, betrayal and suspense can carry important social messages
Young and poor, Fikirte is in many ways Ethiopia’s Everywoman. Her life takes a turn for the worse when she meets Damtew, who is so obsessed with revenge against Fikirte’s innocent grandfather that he kills him and then begins to prey on her. He swindles Fikirte and seduces her half-sister, giving her HIV. He spreads vicious rumors to turn Fikirte’s family against her and to crush her dreams of finishing school. Still not satisfied, Damtew tries to murder Fikirte—twice.
Does Fikirte’s life sound like a soap opera? It is. The saga of Fikirte, Damtew, and the other captivating characters of Yeken Kignit (“Looking Over One’s Daily Life”) kept millions of Ethiopians glued to their radios for two and a half years. It also persuaded some of them to change their lives.
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Ethiopian Reporter June 16, 2004
Mr. William Ryerson, founder and President of PMC, has a 30-year history of working in the field of reproductive health, including 15 years of experience in adopting the Sabido Methodology for behavior change communication to various cultural settings worldwide. He has also been involved in the design of research to measure the effects of such projects in a number of countries, one of which has led to a series of publications regarding a serialized radio drama in Tanzania and its effects on HIV/AIDS avoidance and family planning use. Mr. Ryerson was recently in Addis Ababa to be present at the second anniversary of the launching of PMC-Ethiopia Entertainment Education Radio serial that dramas that was observed last Saturday. Melese Telahoun of The Reporter who caught up with Mr. Ryerson posed a number of questions to him on PMC’s achievements on the international level in general and in Ethiopia in particular. Excerpts:
On September 10, 2003, Population Media Center was featured in The Burlington Free Press.
Read the article, “Reality Radio: Ethiopia.”
Shelburne, VT- A novel sex-ed program is broadcasting on Ethiopia’s airwaves. Population Media Center (PMC), which uses serial radio dramas to promote healthy and safe sexual practices, is receiving a $100,000 grant from the Ethiopian Government’s HIV/AIDS Council to boost sex education.
Population Media Center-Ethiopia (PMC) will launch a research-based radio serial drama designed to address Reproductive Health and HIV/AIDS issues in Ethiopia on June 1, 2002 in Addis Ababa, Ethiopia. This is a unique program, the first of its kind ever to be carried out in the country.
Shelburne, VT, USA—May 30, 2002—The Population Media Center (PMC) will launch two radio serial dramas in Addis Ababa, Ethiopia on June 1 that address reproductive health and HIV/AIDS. What do a small town in Vermont, USA, and Addis Ababa, Ethiopia have in common? A passion for the creation of modern serial dramas and a commitment to helping people through those dramas.
Population Media Center | Acting for Change
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