Articles by Category for ‘Africa’

Save the Children Norway Grants $2.4 Million to Population Media Center for a Four Year Social Content Radio Serial Drama in Ethiopia

Monday, January 22nd, 2007

Addis Ababa, Ethiopia – Save the Children Norway, with funds from the Norwegian government, has announced that it will provide Population Media Center (PMC) with $2.4 million for a four-year, social content radio serial drama project in Ethiopia. The drama will be created using the Sabido methodology, a highly effective entertainment education technique that PMC has implemented in thirteen countries worldwide. The serial drama will address issues relating to reproductive health.

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Media Toolkit

Thursday, September 28th, 2006

All Press Inquiries, please contact:

Katie Elmore
Development and Communications Manager
elmore@populationmedia.org
802-985-8156 ext. 205

“Can Soap Operas Save Lives?” - PMC Featured in Ode Magazine

Monday, April 3rd, 2006

Ode Magazine
Issue 32

By Kim Ridley

Steamy tales of sex, betrayal and suspense can carry important social messages
Young and poor, Fikirte is in many ways Ethiopia’s Everywoman. Her life takes a turn for the worse when she meets Damtew, who is so obsessed with revenge against Fikirte’s innocent grandfather that he kills him and then begins to prey on her. He swindles Fikirte and seduces her half-sister, giving her HIV. He spreads vicious rumors to turn Fikirte’s family against her and to crush her dreams of finishing school. Still not satisfied, Damtew tries to murder Fikirte—twice.
Does Fikirte’s life sound like a soap opera? It is. The saga of Fikirte, Damtew, and the other captivating characters of Yeken Kignit (“Looking Over One’s Daily Life”) kept millions of Ethiopians glued to their radios for two and a half years. It also persuaded some of them to change their lives.
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“LOWERING THE BOOM: POPULATION ACTIVIST BILL RYERSON IS SAVING THE WORLD - ONE ‘SOAP’ AT A TIME”

Sunday, August 21st, 2005

By Pamela Polston, Seven Days

Western women of a certain age often talk about their “biological clock” - the physical imperative to bear children before it’s too late. But for Mother Earth, that clock is ticking for quite the opposite reason: She has too many children already, and if this terrible human fecundity is not slowed, it may indeed be too late - to feed the ones who are starving, or to sustain the ones who consume too much.

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Innovative Radio Serial Drama Airs in Sudan

Monday, November 22nd, 2004

Population Media Center’s radio serial drama in Sudan went on the air November 22, 2004 after 2 years of preparation work. Titled Ashreat Al Amal (“Sails of Hope”), the Arabic language program deals with reproductive health issues. It will air for approximately 18 months (there are 150 episodes) over Khartoum Radio. The project is supported by a grant from the David and Lucile Packard Foundation.

The program deals with the major themes of HIV/AIDS education and the importance of educating women as a means to a better life, and the minor themes of female circumcision, negative consequences of too much drinking and gambling, and pre-natal care.

Through the characters of Hamid and Jabir, the program addresses the importance of reducing stigma of people living with HIV/AIDS and shows how one can interact with those who have AIDS. Hamid (a transitional character) is HIV positive and is refused a job by Jabir. Hamid’s wife’s former husband, Al Dai (another transitional character), comes to take his children away and declares that it is not safe for kids to live with someone who has AIDS. Later in the program, we will see that Jabir’s other evil-doings – stealing money, lying, blackmailing – lead to his assassination. Al Dai will grow to learn to accept people living with HIV/AIDS.

Through the character of Awatif, the program will address the issue of family planning and pre-natal care. Awatif, Hassan’s wife, suffers from acute anemia resulting from non-birth spacing, and repeated, prolonged bleeding from the births of her many children. She is in the process of delivering another child and encountering complications in delivery because she had become so run-down with running the household and having an office job while pregnant. After recovering from her terrible, but not lethal childbirth, Awatif slowly comes to realize that it is hard to pay the school fees for all of her children. Her former husband convinces her to take him back (he had left her to pursue another woman), but she agrees only if he will agree to use condoms. Hassan refuses. Awatif and Hassan will fight over this, but eventually Awatif will overcome.

Population Media Center is a non-profit, non-governmental organization dedicated to using media to aid the stabilization of human population numbers at a level that can be sustained by the world’s natural resources and to lessen the impact of humanity on the earth’s environment. Its work emphasizes education on the benefits of small families, elevation of women’s status, promotion of gender equity and encouragement in the use of effective family planning methods.

Combating Child Trafficking With Radio

Monday, November 22nd, 2004

Shelburne, VTPopulation Media Center-West Africa (PMC) began airing its radio serial drama Cesiri Tono (”All the Rewards of Courage and Hard Work”) on Thursday, November 11, 2004 over the Africa Learning Channel.

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“PMC-Ethiopia’s Two Radio Serial Dramas Are Causing Great Behavior Change”

Saturday, June 19th, 2004

Ethiopian Reporter June 16, 2004

Mr. William Ryerson, founder and President of PMC, has a 30-year history of working in the field of reproductive health, including 15 years of experience in adopting the Sabido Methodology for behavior change communication to various cultural settings worldwide. He has also been involved in the design of research to measure the effects of such projects in a number of countries, one of which has led to a series of publications regarding a serialized radio drama in Tanzania and its effects on HIV/AIDS avoidance and family planning use. Mr. Ryerson was recently in Addis Ababa to be present at the second anniversary of the launching of PMC-Ethiopia Entertainment Education Radio serial that dramas that was observed last Saturday. Melese Telahoun of The Reporter who caught up with Mr. Ryerson posed a number of questions to him on PMC’s achievements on the international level in general and in Ethiopia in particular. Excerpts:

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“Reality Radio: Ethiopia”, The Burlington Free Press

Wednesday, September 10th, 2003

On September 10, 2003, Population Media Center was featured in The Burlington Free Press.

Read the article, “Reality Radio: Ethiopia.”

Radio Sex-ed Program to Save Lives, Ethiopian Government commits $100,000 towards AIDS prevention

Monday, October 14th, 2002

Shelburne, VT- A novel sex-ed program is broadcasting on Ethiopia’s airwaves. Population Media Center (PMC), which uses serial radio dramas to promote healthy and safe sexual practices, is receiving a $100,000 grant from the Ethiopian Government’s HIV/AIDS Council to boost sex education.

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PMC Launches its First Radio Serial Drama in Ethiopia

Saturday, June 1st, 2002

Population Media Center-Ethiopia (PMC) will launch a research-based radio serial drama designed to address Reproductive Health and HIV/AIDS issues in Ethiopia on June 1, 2002 in Addis Ababa, Ethiopia. This is a unique program, the first of its kind ever to be carried out in the country.

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