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Achieving the Millennium Development Goals

The Millennium Development Goals (MDGs) are 8 time-sensitive goals set by world leaders in the year 2000 to be achieved by the year 2015. The goals address poverty, universal education, gender equality, child mortality rates, maternal health, HIV/AIDS and other diseases, environmental sustainability, and partnerships for development. The goals are comprehensive in nature and provide a set of standards that the international community can leverage on global and local levels.

Millennium Development Goals

Population Media Center has been addressing the MDGs since their inception by using our Whole Society Strategy to encourage individuals to adopt healthier behaviors and life choices to benefit themselves and their societies. We have educated men and women around the world on family planning and delayed parenthood to help achieve ideal family sizes. In Ethiopia, we have celebrated a decade of success in reducing female genital mutilation/cutting (FGM/C) and other harmful traditional practices in numerous communities. We have helped the people of Rwanda understand the importance of environmental conservation and how protecting the mountain gorilla can improve their economic prosperity. We address HIV/AIDS in culturally appropriate ways in many of our serial dramas. And PMC is in the development stages of a 208-episode radio serial drama in Papua New Guinea that has been adopted under the UN Communications Strategy, directly positioning PMC as an implementing partner for the UN’s MDG Campaign. See all the issues we address and check out all the countries we work in.

Visit the UNDP website to learn more about the Millennium Development Goals.


2010/2011 Annual Report

In 2010-2011, PMC had projects in Brazil, Burkina Faso, Caribbean, Ethiopia, Mexico, Nigeria, Papua New Guinea, Senegal, Sierra Leone, the United States, Vietnam and a worldwide electronic game.

2010/2011 Annual Report (PDF, 5.5 MB)

Soap Operas for Social Change to Prevent HIV/AIDS

This training guide is designed to be used by journalists and media personnel to plan and execute the production and broadcast of Sabido-style entertainment-education serial dramas for HIV/AIDS prevention, especially among women and girls.

Using the Media to Achieve Reproductive Health and Gender Equity

In 2005, as a companion piece to the training guide, PMC developed a manual documenting best practices in the application of the Sabido methodology of behavior change via entertainment-education.

Read more about these guides and download »