Training Guides
Soap Operas for Social Change to Prevent HIV/AIDS
Published in 2005, this 74-page guide is designed to be used by journalists and media personnel to plan and execute the production and broadcast of Sabido-style entertainment-education serial dramas for HIV/AIDS prevention, especially among women and girls. This is part of UNFPA’s strategy to reinforce the capacities of journalists at the country level to prepare them to be informed agents of gender- and culturally-sensitive HIV prevention programs.
Ideally, the guide will serve as a reference tool during training workshops for journalists and media personnel organized by Population Media Center (PMC), and other institutions interested in reinforcing the capacities of journalists to convey effective messages on HIV/AIDS prevention.
Thus, the guide seeks to familiarize journalists and media personnel with the Sabido methodology for social change using entertainment-education format serial dramas broadcast over mass media channels (such as radio and television).
Download the Training Guide (PDF): English | French | Spanish
Using the Media to Achieve Reproductive Health and Gender Equity
In 2005, as a companion piece to the UNFPA-funded training guide (“Soap Operas for Social Change to Prevent HIV/AIDS”), PMC developed a manual documenting best practices in the application of the Sabido methodology of behavior change via entertainment-education. PMC commissioned a series of papers from experts in the field of entertainment-education, which make up the various chapters of this manual. The emphasis is on communication approaches that clearly show an impact on women and/or girls’ empowerment, specifically in relation to reproductive health behaviors, but the manual is intended for communication practitioners working in all areas of development communication.
Download the Training Guide (PDF): English
An article on PMC’s work appears on the UNFPA website.


