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PMC Articles Tagged 'Entertainment-Education'

Saliwansai Radio Drama

January 24th, 2013 by PMC | Add a Comment

Soul Beat Africa

January 23, 2013

In February 2012, Population Media Centre (PMC), with funding from the United Nations Population Fund (UNPFA), started production on a 208-episode radio drama in Sierra Leone to promote family planning. The programme, called Saliwansai, addresses such issues as preventing and repairing obstetric fistula, ending female genital mutilation, stopping gender-based violence, and preventing HIV infection.

Communication Strategies:

Saliwansai, which literally means puppet on a string, was chosen as the name for the drama because the characters, like puppets, can easily be pulled one way or the other. According to PMC, as the stories unfold, the audience is meant to feel ‘the pulls of the string’ or in other words, the pressures and challenges of life that the characters face, and be on the edge of their seats as the characters try to find their way. The 208 episodes of Saliwansai will run twice a week for a period of 2 years on the following radio stations: Citizen Radio FM 103.7, Radio Kiss 104 FM, Radio Mankneh FM 95.1, and Eastern Radio.

Saliwansai follows the lives of four main characters: Abu, Hingah, Gibo, and Wara, all with their own unique stories, yet over time it is revealed how each of their lives intersect. Abu is a school dropout who is being pressured to marry and have lots of children. Hingah attends the university and is very studious, however, all is threatened by his new relationship with Monica who introduces him to various temptations he would otherwise avoid. Gibo is an impressionable young man who looks up to his abusive older brother. Wara is a young girl who is determined to find her mother and the truth behind her disappearance.

According to PMC, the project is designed to spread knowledge around population and reproductive health issues through entertainment-education. This begins with formative research to design the long-running radio drama followed by quantitative and qualitative research to measure and evaluate the social effects of the drama.

To see the full article, please click here: http://www.comminit.com/africa/content/saliwansai-radio-drama

Gugar Goge (“Tell It To Me Straight”) Featured in Soul Beat

October 8th, 2008 by Chantelle Routhier | Add a Comment

Participatory Assessment of Gugar Goge, an Entertainment-Education Radio Soap Opera in Nigeria – A Qualitative Assessment Report

by Arvind Singhal, Sarah Hurlburt and Radha Vij

This report documents the results of a participatory assessment exercise conducted in Nigeria to gauge audience reception of Gugar Goge (“Tell It To Me Straight”), an entertainment-education radio soap opera produced by Population Media Center that sought to promote education for girls, the delay of marriage and pregnancies, and the adoption of family planning and maternal health services to both prevent and treat obstetric fistula. The assessment exercise, which used participatory sketching and participatory photography, aimed to assess how frequent listeners engaged with the radio programme, and how they derived personal meanings from its plot, characters, and educational messages.

For full article, visit:http://www.comminit.com/en/node/269041/38

Health Content Placed in Grey’s Anatomy Episode Quadrupled Awareness Among Audience

September 18th, 2008 by Chantelle Routhier | Add a Comment

News Release

Tuesday, September 16, 2008; 9:30 a.m. ET

For further information contact:
Rakesh Singh (650) 2349232 or rsingh@kff.org
(Day of the Event (202) 347-5270)

Washington, D.C. – Most viewers who tune in each night to television’s top-rated sitcoms and dramas do so because they want to be entertained, but according to two new studies released today by the Kaiser Family Foundation, many of them are being educated about important health issues at the same time. In order to document how well viewers learn health information from entertainment television, the Foundation worked with writers at Grey’s Anatomy to embed a health message in an episode, and then surveyed viewers on the topic before and after the episode aired. The storyline involved an HIV positive pregnant woman who learns that with the proper treatment, she has a 98% chance of having a healthy baby. The study found that the audience’s awareness of this information increased by 46 percentage points (from 15% to 61%), a four-fold increase among all viewers. This translates to more than eight million people learning correct information about mother-to-child HIV transmission rates from watching the episode.

For full article, visit:
http://www.kff.org/entmedia/mh091608nr.cfm

PMC Featured in Soul Beat

June 12th, 2008 by Chantelle Routhier | Add a Comment

Participatory Assessment of Gugar Goge, an Entertainment-Education: A Qualitative Assessment Report
by Arvind Singhal, Sarah Hurlburt, and Radha Vij

This report documents the results of a participatory assessment exercise conducted in Nigeria to gauge audience reception of Gugar Goge (“Tell It To Me Straight”), an entertainment-education radio soap opera that sought to promote education for girls, the delay of marriage and pregnancies, and the adoption of family planning and maternal health services. The assessment exercise, which used participatory sketching and participatory photography, aimed to assess how frequent listeners engaged with the radio programme, and how they derived personal meanings from its plot, characters, and educational messages.

For full article, visit:
http://www.comminit.com/en/node/269041/304

PMC Featured in E Magazine

June 4th, 2008 by William Ryerson | Add a Comment

PMC was recently featured in The Environmental Magazine. Below is a PDF file of the article (PMC is featured on page 31 under the heading “Taught By TV”)

Destination America – Immigration, the Environment and Big Population Numbers (PDF, 1,514 KB)

Are TV soap operas downsizing Brazilian families?

April 22nd, 2008 by Chantelle Routhier | Comments Off

A dramatic drop in Brazil’s fertility rate over the past four decades is due in part to a national addiction to soap operas, a new study suggests.

Unrealistically small families portrayed in the hugely popular soapies seems to be the main factor in the effect put forward this month by researchers working for the London-based Center for Economic Policy Research (CEPR).

For full article, visit:
http://afp.google.com/article

CELEBRATE EARTH DAY WITH POPULATION MEDIA CENTER ON APRIL 22nd

April 21st, 2008 by Katie Elmore | Comments Off

Shelburne, VT - On April 22nd, Population Media Center (PMC) will celebrate Earth Day. PMC is an international nonprofit organization that strives to bring about the stabilization of human population numbers at a level that can be sustained by the world’s natural resources, in order to improve the well-being of people around the world and lessen the harmful impact of humanity on the earth’s environment. PMC uses entertainment-education strategies, like serialized dramas on radio and television that encourage positive social and health behaviors, such as the use of family planning and the empowerment of women.

Please join us in celebrating Earth Day on April 22nd. William Ryerson, President and Founder of Population Media Center will be available for interviews.

Population and Environment
Currently, there is a great deal of concern in the media, government, business, and general public regarding the issue of global warming. However, the impact of rapid human population growth on global warming is often overlooked. Decreasing consumption levels will not be enough if the human population continues to rise. The United Nations Population Division estimates that by the year 2050 the world population will reach 9.2 billion, with most of this increase occurring in the developing world. It is estimated that by 2050 over 50% of carbon emissions will come from developing nations. Not only does population growth significantly contribute to an increase in carbon emissions, but it creates a strain on other resources such as water, food, and energy.

Make the Link Between Population and Environment
For more information about population and environmental issues, PMC’s founder and president, William Ryerson, will be available for interviews. Mr. Ryerson has a four decade history of working in the fields of population and reproductive health. As a graduate student, he was Founder and first Chairperson of the Yale Chapter of Zero Population Growth (ZPG). He also served on the Executive Committee of ZPG, as Eastern Vice President and Secretary of the national organization. In 1970, he was featured in Life Magazine’s Earth Day issue organizing student activities on the Yale campus for the first Earth Day.

During the last two decades, he has been working to adapt the Sabido methodology of entertainment-education for behavior change on family planning and family size issues to various cultural settings worldwide. He has also been involved in the design of research to measure the effects of such projects in a number of countries, one of which has led to a series of publications regarding a serialized radio drama in Tanzania and its effects on HIV/AIDS avoidance and family planning use. He received a B.A. in Biology (Magna Cum Laude) from Amherst College and an M.Phil. in Biology from Yale University (with specialization in Ecology and Evolution). He served as Director of the Population Institute’s Youth and Student Division, Development Director of Planned Parenthood Southeastern Pennsylvania, Associate Director of Planned Parenthood of Northern New England, and Executive Vice President of Population Communications International before founding Population Media Center. Mr. Ryerson is listed in several editions of Who’s Who in the World, Who’s Who in America and Who’s Who in the East. In 2006, he was awarded the Nafis Sadik Prize for Courage from the Rotarian Action Group on Population and Development.

Ethiopian Radio Serial Follows Process to Success

April 13th, 2008 by Chantelle Routhier | Comments Off

The January 2008 issue of Population Reports carries a feature article on Population Media Center’s Ethiopian radio serial Yeken Kignit (“Looking Over One’s Daily Life”). The publication can be found at http://www.infoforhealth.org/pr/j56/j56.pdf.

Many thanks to NaHyun Cho, who authored the article.

Two PMC Programs Featured in Mother Jones Magazine

January 28th, 2008 by Katie Elmore | Add a Comment

Two of PMC programs were featured in the January/February 2008 edition of Mother Jones magazine, Gugar Goge and Ashreat Al Amal.

Read the article, “As the World Learns.”

PMC’s Work Highlighted in the Stanford Social Innovation Review

January 9th, 2008 by Chantelle Routhier | Add a Comment

Below is an article on PMC’s work. It appeared in the winter 2008 issue of the Stanford Social Innovation Review.

For full article, download:

Population Media Center 2008 Smart Soaps (PDF, 172 KB)