Facebook Twitter

PMC Articles Tagged 'gender'

UNFPA On-Line Videos

March 5th, 2008 by Chantelle Routhier | Add a Comment

There are over 200 videos available on-line on the following subjects: Reproductive Health, Fistula, Population and Development, Gender Equality, Humanitarian Response, Human Rights, Adolescents & Youth, Safe Motherhood, Culturally Sensitive Approaches, HIV/AIDS, Advocacy, Reproductive Health Commodities, International Conference on Population and Development.

For full article, visit:


Religious Leaders from the Afar Region of Ethiopia Sign Declaration to End The Practice of Female Genital Mutilation/Cutting

August 1st, 2007 by Katie Elmore | Add a Comment

Addis Ababa, Ethiopia – On August 1, 2007, thirty religious leaders from the Afar region, and representatives from the Islamic Affairs Bureau and the Women’s Affairs Bureau created and signed a declaration to end the practice of female circumcision (also called female genital mutilation or FGM). The declaration was one of the end results of a workshop Population Media Center (PMC) held on July 31st and August 1st to discuss the issue of female circumcision and what religious leaders can do to help eradicate the practice.
Read the rest of this entry »

Gender and Climate Change

June 21st, 2007 by admin | Add a Comment

Greetings from Salt Lake City, where I am speaking at the Rotary International Convention. – Bill Ryerson.

Gender and Climate Change
The UN is formally committed to gender mainstreaming within all United Nations policies and programmes.

In all societies, in all parts of the world, gender equality is not yet realized. Men and women have different roles, responsibilities and decision making powers. This has consequences for the Climate Change process which make it important to integrate gender sensitivity into all mechanisms, policies and measures, and tools and guidelines within the climate debate. This message has been communicated by different individuals and organisations during the past COPs and in several publications.

For full article, visit:


This Web site aims to provide a platform for people interested in the issue of gender and climate change and to make the issue more accessible to everyone by providing a discussion list, publications, links and other useful information regarding the topic.

“Can Soap Operas Save Lives?” – PMC Featured in Ode Magazine

April 3rd, 2006 by Katie Elmore | Add a Comment

Ode Magazine
Issue 32

By Kim Ridley

Steamy tales of sex, betrayal and suspense can carry important social messages
Young and poor, Fikirte is in many ways Ethiopia’s Everywoman. Her life takes a turn for the worse when she meets Damtew, who is so obsessed with revenge against Fikirte’s innocent grandfather that he kills him and then begins to prey on her. He swindles Fikirte and seduces her half-sister, giving her HIV. He spreads vicious rumors to turn Fikirte’s family against her and to crush her dreams of finishing school. Still not satisfied, Damtew tries to murder Fikirte—twice.
Does Fikirte’s life sound like a soap opera? It is. The saga of Fikirte, Damtew, and the other captivating characters of Yeken Kignit (“Looking Over One’s Daily Life”) kept millions of Ethiopians glued to their radios for two and a half years. It also persuaded some of them to change their lives.
Read the rest of this entry »


August 21st, 2005 by Katie Elmore | 2 Comments

By Pamela Polston, Seven Days

Western women of a certain age often talk about their “biological clock” – the physical imperative to bear children before it’s too late. But for Mother Earth, that clock is ticking for quite the opposite reason: She has too many children already, and if this terrible human fecundity is not slowed, it may indeed be too late – to feed the ones who are starving, or to sustain the ones who consume too much.

Read the rest of this entry »

Innovative Radio Serial Drama Airs in Sudan

November 22nd, 2004 by Katie Elmore | Add a Comment

Population Media Center’s radio serial drama in Sudan went on the air November 22, 2004 after 2 years of preparation work. Titled Ashreat Al Amal (“Sails of Hope”), the Arabic language program deals with reproductive health issues. It will air for approximately 18 months (there are 150 episodes) over Khartoum Radio. The project is supported by a grant from the David and Lucile Packard Foundation.

The program deals with the major themes of HIV/AIDS education and the importance of educating women as a means to a better life, and the minor themes of female circumcision, negative consequences of too much drinking and gambling, and pre-natal care.

Through the characters of Hamid and Jabir, the program addresses the importance of reducing stigma of people living with HIV/AIDS and shows how one can interact with those who have AIDS. Hamid (a transitional character) is HIV positive and is refused a job by Jabir. Hamid’s wife’s former husband, Al Dai (another transitional character), comes to take his children away and declares that it is not safe for kids to live with someone who has AIDS. Later in the program, we will see that Jabir’s other evil-doings – stealing money, lying, blackmailing – lead to his assassination. Al Dai will grow to learn to accept people living with HIV/AIDS.

Through the character of Awatif, the program will address the issue of family planning and pre-natal care. Awatif, Hassan’s wife, suffers from acute anemia resulting from non-birth spacing, and repeated, prolonged bleeding from the births of her many children. She is in the process of delivering another child and encountering complications in delivery because she had become so run-down with running the household and having an office job while pregnant. After recovering from her terrible, but not lethal childbirth, Awatif slowly comes to realize that it is hard to pay the school fees for all of her children. Her former husband convinces her to take him back (he had left her to pursue another woman), but she agrees only if he will agree to use condoms. Hassan refuses. Awatif and Hassan will fight over this, but eventually Awatif will overcome.

Population Media Center is a non-profit, non-governmental organization dedicated to using media to aid the stabilization of human population numbers at a level that can be sustained by the world’s natural resources and to lessen the impact of humanity on the earth’s environment. Its work emphasizes education on the benefits of small families, elevation of women’s status, promotion of gender equity and encouragement in the use of effective family planning methods.

USAID Supports New $1.3 million PMC Radio Drama Project Tackling Child Exploitation in Mali, Burkina Faso, and Ivory Coast

November 30th, 2003 by Katie Elmore | Add a Comment


Shelburne, Vermont, USA- In response to problems related to the exploitation of children in western Africa, Population Media Center (PMC) is launching a new behavior change communication project that will support the protection of children, promote reproductive health, and avoidance of HIV/AIDS in Mali, Burkina Faso, and Ivory Coast.

The U.S. Agency for International Development (USAID) will fund the new $1.3 million two-year project that will include six months of formative research and training and eighteen months of production and broadcast of a serial radio drama using the Sabido methodology for behavior change (accompanied by monitoring and evaluation research).

The radio program will address issues related to child protection, trafficking of children across international borders and the link between this problem and poverty-inducing factors such as unplanned childbearing. The program will also confront underlying issues (such as insufficient family income) that put children at risk of exploitative labor situations.

Often, children or their parents believe that offers of employment (such as on cocoa plantations) for their children will result in added income to the family, while in reality, such offers sometimes lead to long hours of hard labor with little or no pay, and frequent beatings or other physical abuse.

Population Media Center (PMC) is a non-profit, non-governmental organization that works worldwide with the broadcast media, educating people about the benefits of small families; promoting the protection of children from exploitation, elevating the status of women; promoting the use of effective family planning methods; and motivating behavior change for the avoidance of HIV/AIDS.

The U.S. Agency for International Development administers the U.S. foreign assistance program providing economic and humanitarian assistance in more than 80 countries worldwide.

Local Radio Stations in Africa Use Entertainment to Prevent HIV/AIDS

March 20th, 2003 by Katie Elmore | Add a Comment

Johannesburg, South Africa – People don’t change behavior when they’re told how to act. Rather, people are likely to listen when they are presented with accurate information that depicts a situation they can relate to and touches their heart. Life-like radio dramas are one way to effectively reach people and influence positive behavior change, discovered workshop participants from radio stations and health organizations from 8 African countries last week.

Radio can influence behavior when programs include social content. Entertainment-education, radio programming and HIV/AIDS prevention were the main topics discussed during a UNFPA training workshop organized by the Culture, Gender and Human Rights branch. Last week, UNFPA, The United Nations Population Fund, in collaboration with Population Media Center, launched a weeklong training workshop for local FM radio stations and non-governmental, reproductive health service organizations from Angola, Guinea-Bissau, Mozambique, South Africa, Mali, Niger, Nigeria, and Namibia.

The workshop on entertainment-education strategies and HIV/AIDS is part of the project Strengthened Partnerships among Local FM and Community Radio Networks and Reproductive Health Agencies on HIV/AIDS. Participants were selected based on on-going collaboration with the UNFPA country programmes, and a needs assessment questionnaire that was distributed to radio stations and NGOs in 12 sub-Saharan African countries with high rates of HIV infection. A similar pilot workshop will be held in Asia in May.

Communication strategies such as the Sabido methodology for behavior change, radio drama script writing, social merchandizing and audience research and monitoring as well as issues related to gender sensitivity, HIV/AIDS research, and discrimination, were also discussed.

Also present at the workshop were representatives from UNAIDS, One World Radio, Free Play Radio, South Africa’s Department of Communications, Love Life, Soul City, the Reproductive Health Research Unit, the HIV Paranatal Unit, ABC Ulwazi, and AMARC, all of whom shared information through presentations and lively debates. As a result of these exchanges, participants expanded their knowledge and their networks.

The aim of the project is to develop effective, compelling and culturally relevant communications on HIV/AIDS by strengthening partnerships among local FM radio networks and health and education, youth and women community-based organizations. The project is funded through UNAIDS and UNFPA. Co-implementing agencies are UNFPA and Population Media Center.

Population Media Center, Inc. (PMC) is a non-profit, non-governmental organization that works worldwide with the broadcast media to motivate people to achieve small family norms through family planning; to take effective measures to prevent sexually transmitted diseases, such as AIDS; and to respect equal rights for women. PMC is based in the United States.
UNFPA extends assistance to developing countries, countries with economies in transition and other countries at their request to help them address reproductive health and population issues and raises awareness of these issues in all countries, as it has since its inception.
PMC provides the technical assistance for the curriculum, inventory, needs assessment and training of radio stations for the project. UNFPA Culture, Gender and Human Rights Branch developed the project concept and proposal; it also coordinates inputs from UNFPA Country Offices in identification of countries, radio stations, health agencies and personnel.

By the end of the week, participants had committed plans to enhance their own radio programmes and the need for entertaining, accurate and culturally relevant programming to address HIV/AIDS.

One South African participant said, “Recognize you always need to learn from others. The media has power. So recognize and accept it. Recognize that people like to see themselves reflected back at them. They want characters to relate to.” She added, “In order to change a society, you need to change its ideas about itself. You need to target preconceived notions and stereotypes about gender, class and race. You need to reflect that community back to itself, so that they can see not so much their problems but rather the things that need to be rectified in their society.”