Many thanks to Stanford psychologist Albert Bandura for the attached article in the June 2009 issue of The Psychologist. The article describes the work of Population Media Center. Dr. Bandura is a member of PMC’s Program Advisory Board.
Social Cognitive Theory Goes Global (PDF, 92 KB)
PMC’s Ethiopian serial drama, Sibrat (”Trauma”), is featured in this month’s edition of Harper’s Magazine.
Sibrat, Harper’s Magazine Article (PDF, 104 KB)
Sibrat (”Trauma”) is being broadcast throughout Ethiopia on the National Service of Radio Ethiopia in the Amharic language. Sibrat is a 25 minute program that airs every Sunday and Wednesday after the 21:00 news. It is repeated on FM Addis on Monday and Thursday at 15:00. The main themes of the program are female genital mutilation/cutting, gender equity, and child abuse.
PMC was recently featured in Earth Island Journal
Sex Sells: A Tiny Nonprofit Uses Mass Media to Encourage Family Planning
Fikrite is a girl in trouble. Her grandfather has just died and now a neighbor, a man named Damte, has taken over the house and is trying to turn the place into a bar and brothel. Fikrite says she won’t allow it, so Damte starts spreading rumors about the girl and soon everyone, including her boyfriend, thinks that she is hiding a child born out of wedlock. Damte then seduces Fikrite’s stepsister, Lamrot, gets her hooked on booze and drugs, and knocks her up. When Lamrot tries to abort the pregnancy, she almost bleeds to death and lands in the hospital, where she finds out that she is HIV-positive.
If this sounds like overcooked melodrama – well, that’s the point. The story comes from “Yeken Kignit” (“Looking Over One’s Life”), a radio soap opera that gripped much of Ethiopia for 257 episodes beginning in 2002. The show had all of the elements that make serial dramas popular: sex, romance, mischief, betrayal, suspense. But the wildly successful program – which reached more than one half of Ethiopian adults during its two-year run and sparked a craze for naming baby girls Fikrite – wasn’t designed just for entertainment. Produced by a small US organization called the Population Media Center (PMC), the show was written with the express purpose of encouraging family planning, women’s empowerment, and HIV/AIDS awareness. Not all the listeners knew this, however, and that was also the point.
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Population Media Center’s Talk Show Project is generating many requests for interviews on population issues. You can listen over the air or online to the following programs. Please forward this list to your friends and colleagues as well. All times given are Eastern Time (US). Engaging and educating the public, opinion leaders and decision makers is crucial for sustainable population advocates.
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Population Media Center founder William Ryerson appears on Full Power Living (www.emotionalpro.com) April 30, 2009 discussing the size population that is sustainable on our earth. Listen & Call 800-630-7858.
While we’re busy looking at the effects of global warming, we’ve taken our eye off the “population issue.” Yet every day 225,000 humans are added to the earth, 80 million new people every year! The UN projects that global human population will surpass 9.2 billion by the year 2050. Many sustainability advocates are wondering why educators, politicians, and the mainstream media are having a bad case of “population amnesia,” as they fail to consider how food, water, housing, jobs and education can be made available to an additional 3 billion people in a mere 40 years. William Ryerson has some considerations for us on this topic! Tune to Full Power Living (www.emotionalpro.com), April 30, 9 a.m. PST.
Source: The Buck Blog http://jillbuck.blogspot.com
Think about your favorite ABC Afterschool special, and chances are, my guest on Go Green Radio either wrote it or produced it. Virginia Carter began her career as a physicist in the aerospace industry and in the Air Force. But thanks to a serendipitous friendship with the wife of Norman Lear, Virginia has become an incredible force for good and social change through media. She was awarded an Emmy and two Peabody Awards for her work on the immensely popular American situation comedies All in the Family, Maude, Good Times, The Jeffersons, One Day at a Time, The Facts of Life, and Diff’rent Strokes. She assisted in the production of the top five most highly rated television shows in the United States during the 1980s. Virginia now does pro bono work for Population Media Center, which aims to improve the health and well-being of people around the world. http://www.populationmedia.org/
This was one of my favorite interviews in the past year of Go Green Radio. It was truly an honor to talk to Virginia, and we’ll have her on again soon. In the meantime, check out the podcast of our conversation at: http://www.modavox.com/voiceamerica/vepisode.aspx?aid=37510
PMC was recently featured in an issue of The Bridge (a weekly newspaper based in Montpelier, Vermont). PMC was highlighted in their ‘Speaking Out’ supplement that dealt with the sometimes overlooked public issue, population growth.
Thanks to Kathlene Carney for this article from the Sacramento Examiner.
Can soap operas change the world?
They already are according to the Population Media Center (PMC) based in Shelburne, Vermont. Since 1998, PMC’s serialized radio and television dramas have been improving the health and well-being of audiences around the globe.
The shows use “entertainment education” strategies to influence social norms of the audience, much of which is from the global south. Characters evolve into role models who practice gender equity, safe sex and responsible family planning.
For full article, visit:
If you would like to hear an interview done with Bill Ryerson on Vermont Edition by Vermont Public Radio, you can download the file at: http://www.vpr.net/episode/45077/ or listen online.
This was taped on November 11 and broadcast on December 26. The segment with me begins at 8 minutes and 45 seconds into the program.
January 21, 20009
Some 43 countries around the world now have populations that are either essentially stable or declining slowly. In countries with the lowest fertility rates, including Japan, Russia, Germany, and Italy, populations will likely decline somewhat over the next half-century. A larger group of countries has reduced fertility to the replacement level or just below. They are headed for population stability after large numbers of young people move through their reproductive years. Included in this group are China and the United States. A third group of countries is projected to more than double their populations by 2050, including Ethiopia, the Democratic Republic of the Congo, and Uganda.
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