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PMC Articles Tagged 'sabido'

PMC: Acting for Change

October 1st, 2010 by Chantelle Routhier | Add a Comment

From the Mulago Foundation.

Throughout the developing world, everyone who possibly can watches TV and listens to the radio – all want to be entertained. Recognizing the power of entertaining role models, Mexican TV producer Miguel Sabido developed a systematic method to create popular soap operas to deliver behavior-changing messages. The Population Media Center (PMC) has become the leading practitioner of the Sabido method, applying it to stop female circumcision in Sudan, promote safe sex in Nigeria, battle child labor in Burkina Faso, and confront poaching of gorillas in Rwanda. Their programs reach millions and create behavior change at an astonishingly low cost – it turns out that the more messages are packed into a series, the better it works. Over the past ten years in 14 countries, PMC has tuned and streamlined the Sabido method and trained hundreds of writers and producers. Adaptable to any market, PMC’s approach promises to help millions of people achieve a better life.

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Two PMC Programs Featured in Mother Jones Magazine

January 28th, 2008 by Katie Elmore | Add a Comment

Two of PMC programs were featured in the January/February 2008 edition of Mother Jones magazine, Gugar Goge and Ashreat Al Amal.

Read the article, “As the World Learns.”

Sex, Soap & Social Change – The Sabido Methodology

August 9th, 2007 by admin | 1 Comment

PMC Vice President for International Programs Kriss Barker has a feature article in the Global Health Council’s latest AIDSLink (Issue 104, 1 July, 2007).

AIDSLINK, Issue 104 | July 1 2007
Written by Kriss Barker, Vice President, International Programs Population Media Center

Anguach and Demlew are the main characters in an Ethiopian serial drama. They are a loving young couple with a bright future. But Demlew’s mother, who doesn’t like Anguach, begins to meddle and pushes a neighbor to seduce her son. He succumbs, sleeps with the neighbor, and is infected with HIV. Anguach is devastated, but forgives him, and cares for him until he dies. Although terrified that she might be HIV positive, Anguach gets tested and finds out that she is negative. Anguach eventually marries again (this time, a man without a meddling mother!) and lives happily ever after. Touching story – but did it have any impact?

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Religious Leaders from the Afar Region of Ethiopia Sign Declaration to End The Practice of Female Genital Mutilation/Cutting

August 1st, 2007 by Katie Elmore | Add a Comment

Addis Ababa, Ethiopia – On August 1, 2007, thirty religious leaders from the Afar region, and representatives from the Islamic Affairs Bureau and the Women’s Affairs Bureau created and signed a declaration to end the practice of female circumcision (also called female genital mutilation or FGM). The declaration was one of the end results of a workshop Population Media Center (PMC) held on July 31st and August 1st to discuss the issue of female circumcision and what religious leaders can do to help eradicate the practice.
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Changemakers Awards PMC One of Three Prizes in Online Contest

June 15th, 2006 by admin | Add a Comment

Shelburne, Vermont, USA – June, 2005 – Population Media Center won one of three prizes in an online contest held by Changemakers calling for the best programs in combating trafficking in persons. The contest was held by the Ashoka Foundation through its website initiative Changemakers.net. The Ashoka Foundation exists to shape a citizen sector that is entrepreneurial, productive and globally integrated and to develop the profession of social entrepreneurship around the world. Changemakers is an initiative of Ashoka to build the world’s first global online “open source” community that competes to surface the best social solutions and aims to collaborate, to refine, enrich, and implement those solutions.

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William Ryerson, President of Population Media Center, Awarded the Nafis Sadik Prize for Courage in Copenhagen, Denmark

June 13th, 2006 by admin | Add a Comment

On June 13th 2006 William Ryerson, President of the Population Media Center (PMC) received the Nafis Sadik Prize for Courage at the Annual General Meeting of the Rotarian Action Group on Population and Development in Copenhagen, Denmark. The award recognized Ryerson’s 35 year dedication to the field of reproductive health. The prize is named after the previous Executive Director of the United Nations Population Fund (UNFPA), Dr. Nafis Sadik, a national of Pakistan. In addition the Rotarian Action Group on Population and Development named Ryerson a Paul Harris Fellow.

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August 21st, 2005 by Katie Elmore | 2 Comments

By Pamela Polston, Seven Days

Western women of a certain age often talk about their “biological clock” – the physical imperative to bear children before it’s too late. But for Mother Earth, that clock is ticking for quite the opposite reason: She has too many children already, and if this terrible human fecundity is not slowed, it may indeed be too late – to feed the ones who are starving, or to sustain the ones who consume too much.

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Combating Child Trafficking With Radio

November 22nd, 2004 by Katie Elmore | Add a Comment

Shelburne, VTPopulation Media Center-West Africa (PMC) began airing its radio serial drama Cesiri Tono (“All the Rewards of Courage and Hard Work”) on Thursday, November 11, 2004 over the Africa Learning Channel.

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“PMC-Ethiopia’s Two Radio Serial Dramas Are Causing Great Behavior Change”

June 19th, 2004 by Katie Elmore | 1 Comment

Ethiopian Reporter June 16, 2004

Mr. William Ryerson, founder and President of PMC, has a 30-year history of working in the field of reproductive health, including 15 years of experience in adopting the Sabido Methodology for behavior change communication to various cultural settings worldwide. He has also been involved in the design of research to measure the effects of such projects in a number of countries, one of which has led to a series of publications regarding a serialized radio drama in Tanzania and its effects on HIV/AIDS avoidance and family planning use. Mr. Ryerson was recently in Addis Ababa to be present at the second anniversary of the launching of PMC-Ethiopia Entertainment Education Radio serial that dramas that was observed last Saturday. Melese Telahoun of The Reporter who caught up with Mr. Ryerson posed a number of questions to him on PMC’s achievements on the international level in general and in Ethiopia in particular. Excerpts:

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USAID Supports New $1.3 million PMC Radio Drama Project Tackling Child Exploitation in Mali, Burkina Faso, and Ivory Coast

November 30th, 2003 by Katie Elmore | Add a Comment


Shelburne, Vermont, USA- In response to problems related to the exploitation of children in western Africa, Population Media Center (PMC) is launching a new behavior change communication project that will support the protection of children, promote reproductive health, and avoidance of HIV/AIDS in Mali, Burkina Faso, and Ivory Coast.

The U.S. Agency for International Development (USAID) will fund the new $1.3 million two-year project that will include six months of formative research and training and eighteen months of production and broadcast of a serial radio drama using the Sabido methodology for behavior change (accompanied by monitoring and evaluation research).

The radio program will address issues related to child protection, trafficking of children across international borders and the link between this problem and poverty-inducing factors such as unplanned childbearing. The program will also confront underlying issues (such as insufficient family income) that put children at risk of exploitative labor situations.

Often, children or their parents believe that offers of employment (such as on cocoa plantations) for their children will result in added income to the family, while in reality, such offers sometimes lead to long hours of hard labor with little or no pay, and frequent beatings or other physical abuse.

Population Media Center (PMC) is a non-profit, non-governmental organization that works worldwide with the broadcast media, educating people about the benefits of small families; promoting the protection of children from exploitation, elevating the status of women; promoting the use of effective family planning methods; and motivating behavior change for the avoidance of HIV/AIDS.

The U.S. Agency for International Development administers the U.S. foreign assistance program providing economic and humanitarian assistance in more than 80 countries worldwide.