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Integrating the Sabido Methodology and Transmedia Storytelling

PMC also has developed a unique strategy which weaves together two very powerful strategies: The Sabido methodology for entertainment-education and “transmedia storytelling” – the spreading of a narrative and character lives across multiple platforms. This approach has the benefit of allowing audience members to encounter parts of the story in various locations and on various media platforms, which draws them further into the fictional world, increases and diversifies audience interaction with the characters, allows audience members to participate and see things from varying perspectives, and therefore allows them to learn in different ways. The applications that are used in transmedia storytelling can include both old and new media, such as comic books, electronic comic books, electronic games, internet videos, websites and blogs for individual characters, mini-episodes, messages from characters delivered via mobile phones, and an array of other applications that are specifically designed to meet the interests of the target audience.

PMC is currently in production with the first ever Sabido-style transmedia program and is breaking ground by putting this new theoretical approach into practice. The program consists of 26 half-hour dramatic television episodes designed to inform, educate, motivate, and inspire positive behavioral changes around reproductive health and other issues affecting teens in the United States. Transmedia extensions, such as character blogs, social media launch pads, discussion forums, texting campaigns, mobiles apps, and video diaries are then developed to extend the characters and storylines. This ultimately creates more opportunities to convey important social and health messages, while providing teens with tools to help them make healthy decisions in their own lives.

RELATED RESOURCES

2010/2011 Annual Report

In 2010-2011, PMC had projects in Brazil, Burkina Faso, Caribbean, Ethiopia, Mexico, Nigeria, Papua New Guinea, Senegal, Sierra Leone, the United States, Vietnam and a worldwide electronic game.

2010/2011 Annual Report (PDF, 5.5 MB)

Soap Operas for Social Change to Prevent HIV/AIDS

This training guide is designed to be used by journalists and media personnel to plan and execute the production and broadcast of Sabido-style entertainment-education serial dramas for HIV/AIDS prevention, especially among women and girls.

Using the Media to Achieve Reproductive Health and Gender Equity

In 2005, as a companion piece to the training guide, PMC developed a manual documenting best practices in the application of the Sabido methodology of behavior change via entertainment-education.

Read more about these guides and download »