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Whole Society Strategy
Population Media Center is a pioneer in programming with a message. PMC is now taking the Sabido Methodology to a new level by introducing the Whole Society Strategy.
The Whole Society Strategy (WSS) combines print, television, radio, music, and new media with training for clinic workers, journalists and television reporters to reweave a country’s mythology concerning sexuality, the role of women and family size.
WSS begins with audience research to target each language, cultural, tribal, and economic segment of a national population with the media they utilize. That information is combined with sophisticated audience targeting and two decades of experience in cross-promotions, audience analysis, and advertising and public relations.
The result is an integrated, nation-wide or region-wide message that can impact the context of thinking about all aspects of family and reproductive health– sexuality, family size, AIDS protection, and women’s rights.
