Cesiri Tono - Results

At the conclusion of Cesiri Tono, focus groups were conducted throughout the region to assess the drama’s impact on the lives of listeners. While the quantitative research is fundamental to evaluating PMC’s work, the qualitative research involving focus groups is essential to understanding the personal influence of our story lines. For some listeners, the drama was their only source of information on child trafficking.

Additionally, some of the listeners’ statements showed the incredible personal effect of the drama:

“The scenes in the drama, where Kunandi and his friends are at the mercy of the trafficker Yako Solo remind me of my own story. One Tuesday morning ten years ago, my 12 year-old son disappeared, and he has not yet been found – I hope that by the end of the radio drama, Kunandi and his friends will find their families again, and that Yako Solo will be punished. Each time I listen to the radio drama, I think of my son, who may be in the same situation.”
- Mr. Famakan KEITA is a 49 year-old hunter living in the Sibi commune of Koulikoro, the second largest city in Mali. (Sibi, May 2005)

“The serial Cesiri Tono teaches us about sexually transmitted infections and AIDS; the rights of children; child trafficking; and citizenship. Thank you, thank you to all of you who have worked to develop and broadcast this program. The program has helped us to intercept 3 children and their “guide” in Zegoua. The children have now been returned to their families in Kadiolo. This is due to the dedication of Ladji, mayor of Sigi (one of the characters in the drama), and the bravery of Benke (another character in the drama) – who are members of the childwatch committee in Sigi (a fictional village in the drama). The drama has enabled us to become aware of the responsibility of the community in the fight against child trafficking and has given us the confidence we need.”
- Mrs. SHATA KONE, a 32 year-old housewife in Zegoua, a commune of Sikasso. (Zegoua, July 14, 2005)

A post-broadcast survey was conducted in Mali, Burkina Faso, and Côte d’Ivoire to determine what effect listening to the drama had on the audience’s knowledge, attitudes, and behavior with regard to children’s rights, child trafficking and exploitation, and related health and social problems.

Listenership

  • 22% of respondents in Mali had listened to the drama, 10% of respondents in Côte d’Ivoire had listened and 5% in Burkinga Faso. This equates to over 4 million listeners if these percentages are reflective of national trends.


    • Exploitative Child Labor

  • Listeners in all three countries were more likely than non-listeners to have heard of exploitative child labor

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    Girls Education

  • Listeners to Cesiri Tono were less likely to believe that boys should have priority over girls when it comes to education

    • graph-on-girls-ed.jpg

    Learn more about the results of this program. Download the Cesiri Tono Fact Sheet.

     
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