In 2011, PMC joined PCI-Media Impact for the new My Island-My Community partnership. The project is committed to addressing health, social, economic, and environmental issues in the Eastern Caribbean through the regional radio drama Callaloo, which premiered in May 2011 in 10 countries.
The islands of the Eastern Caribbean are all small in size, each with a total population below 200,000. Disturbances to the economy, environment, or societies of these islands therefore acutely affect the populations. Issues such as high rates of teen pregnancy and an HIV/AIDS prevalence rate of 1.6% (second only to Africa) are major concerns. Poor natural resource management, overfishing, and overdevelopment of coastal areas also risk the vitality of the islands’ fragile ecosystems.
PCI-Media Impact and its partners strive to address these issues in Callaloo, an entertainment-education drama broadcasting in Anguilla, Antigua and Barbuda, the Bahamas, the British Virgin Islands, Dominica, Grenada, Jamaica, Montserrat, St. Kitts and Nevis, St. Lucia, St. Vincent and the Grenadines, and Trinidad and Tobago.
The partnership consists of multiple coalitions of local community-based organizations (CBOs), nongovernmental organizations (NGOs), government agencies, radio stations, academics, and scientists. As a partner, PMC provides recommendations to the program based on our years of experience with Sabido-style, entertainment-education radio dramas.
To tune in to Callaloo episodes, visit PCI-Media Impact – Callaloo.
Callaloo and My Island-My Community are supported by the United States Fish and Wildlife Service, The Nature Conservancy, Media Impact, the GEF Small GrantProgramme (implemented by UNDP), the Global Island
Partnership (GLISPA), and USAID.