Igaddaa and Naedeti

PMC-Ethiopia is currently broadcasting a magazine format radio program in both the Afar and Somali regions - Igaddaa (“We Do Not Want It Any More) in the Afar language and Naedeti (“Let’s Stop”) in the Somali language. The program addresses issues such as gender equity and harmful traditional practices, including female circumcision. Short plays, interviews, storytelling, and narration comprise elements of the program. One segment, Gudayochachen (“Our Concerns”) is broadcast regularly each week while other segments are incorporated interchangeably: 1) Endenawk (“For Our Awareness”) deals with professional advice relating to the physiological, intellectual, and psychological development of youth; 2) Trunet (“Having Good Values”) focuses on values which are widely accepted by the community; and 3) Misalewochachin (“Our Models”) includes interviews with youth and family members who can be role models. The programs are 15 minutes in length and are broadcast once a week on the National Service of Radio Ethiopia. Igaddaa and Naedeti began in November 2007 and will run until December 2009.

This project is funded by Save the Children - Norway.

WHAT'S NEW

Following the success of our previous projects in Ethiopia, PMC recently received funding from Save the Children-Norway (funded by the Norwegian government) for a four-year social content radio serial drama project. The program, Sibrat ("Trauma") went on the air in September 2007 and is broadcast nationwide on Radio Ethiopia two times per week.

The project also involves production of a radio talk show for youth; two radio magazine programs addressing FGM, production of various print materials on reproductive health and capacity building programs for journalists, playwrights, religious leaders, women leaders, youth associations, and reproductive health professionals.

Recap of all Programs done in Ethiopia

RADIO SERIAL DRAMAS

Yeken Kignit ("Looking Over One's Daily Life")

Dhimbibba ("Getting the Best Out of Life")

Menta Menged ("The Crossroads")

Maleda ("Dawn")

Sibrat ("Trauma")

RADIO TALK SHOW AND PANEL DISCUSSION PROGRAM

Alegnta ("Security")

RADIO MAGAZINE PROGRAM Naedeti (“Let’s Stop”)
Igaddaa (“We Do Not Want It Anymore”)

SHORT STORIES COLLECTIONS
Drops of Life (2003)
Winged Dreams (2004)
Waiting for the Rivers to Rise (2006)

FULL LENGTH PLAY
Ysak Jember (Laughter at Dusk)

RELATED ARTICLES

Ethiopia Yeken Kignit in Population Reports (PDF, 2 MB)

Hearing Is Believing By Dr. Negussie Teffera (PDF, 2 MB)

Case Study Organizing a Comprehensive National Plan for Entertainment-Education (PDF, 208 KB)

Ethiopia Final Report on Yeken Kignit and Dhimbibba (PDF, 807 KB)

CONTACT US

Dr. Negussie Teffera
Country Representative
Addis Ababa, Ethiopia

program@populationmedia.org

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