Population Media Center – Menta Menged Results

Menta Menged Results

The evaluation of Menta Menged demonstrated that it had significant behavioral effects among listeners. These included the following:

• Listeners were 3.2 times more likely to know about STIs than non-listeners.

• Listeners were 2.5 times more likely to discuss issues relating to HIV/AIDS than non-listeners.

• Listeners were 1.8 times more likely to take measures to protect themselves from HIV/AIDS infection than non-listeners.

• Listeners were 3.2 times more likely to know about voluntary counseling and testing (VCT) than non-listeners.

• Listeners were 1.4 times more likely to be tested for HIV/AIDS than non-listeners.

WHAT'S NEW

Following the success of our previous projects in Ethiopia, PMC recently received funding from Save the Children-Norway (funded by the Norwegian government) for a four-year social content radio serial drama project. The program, Sibrat ("Trauma") went on the air in September 2007 and is broadcast nationwide on Radio Ethiopia two times per week.

The project also involves production of a radio talk show for youth; two radio magazine programs addressing FGM, production of various print materials on reproductive health and capacity building programs for journalists, playwrights, religious leaders, women leaders, youth associations, and reproductive health professionals.

Recap of all Programs done in Ethiopia

RADIO SERIAL DRAMAS

Yeken Kignit ("Looking Over One's Daily Life")

Dhimbibba ("Getting the Best Out of Life")

Menta Menged ("The Crossroads")

Maleda ("Dawn")

Sibrat ("Trauma")

RADIO TALK SHOW AND PANEL DISCUSSION PROGRAM

Alegnta ("Security")

RADIO MAGAZINE PROGRAM Naedetai (“Let’s Stop”)
Igaddaa (“We Do Not Want It Anymore”)

SHORT STORIES COLLECTIONS
Drops of Life (2003)
Winged Dreams (2004)
Waiting for the Rivers to Rise (2006)

FULL LENGTH PLAY
Ysak Jember (Laughter at Dusk)

Where We Work

Menta Menged Results

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