Sibrat – Listener Letters

A female listener named Hirut from the town of Nazareth wrote:

The situations mentioned [in Sibrat] are true to life and realistic in character. The drama provides counseling and gives hints to solve problems. It has a bearing on family life, is multipurpose, and reflects life clearly. It has enabled me to know myself. Every day it has been a source of strength for me, and made me consider it as a school in which I have learned much about life.


A female listener from Bahir Dar emphasized the importance of changing societal attitudes towards FGM/C:

Harmful traditional practices, particularly FGM, subject women to suffering and to social, economic, and moral downfall. Above and beyond this, FGM may cause loss of life. It is from the central theme of the drama that I was able to realize all these things. It has helped me to understand the cultural, traditional, and religious ceremonies of my country whether they are good or bad.


Equally significant is the effect that Sibrat has had on the male population. As a result of listening to the series, Solomon S. from Addis Ababa wrote:

I will make every effort possible on my part, by holding discussion with others and educating them, in support of attempts to tackle the problem [of FGM/C].


Another male listener from Addis Ababa named Solomon B. wrote:

The drama has enabled me to understand sufficiently the problem of FGM. As a result, I have been motivated to contribute my share to the solution of the problem. I cannot afford to sit idle when I see such a situation that is having such an adverse effect on the well-being of humanity. I have drawn lessons from the drama and learned how I can help to address this important issue and make changes in my own life.

WHAT'S NEW

Following the success of our previous projects in Ethiopia, PMC recently received funding from Save the Children-Norway (funded by the Norwegian government) for a four-year social content radio serial drama project. The program, Sibrat ("Trauma") went on the air in September 2007 and is broadcast nationwide on Radio Ethiopia two times per week.

The project also involves production of a radio talk show for youth; two radio magazine programs addressing FGM, production of various print materials on reproductive health and capacity building programs for journalists, playwrights, religious leaders, women leaders, youth associations, and reproductive health professionals.

Recap of all Programs done in Ethiopia

RADIO SERIAL DRAMAS

Yeken Kignit ("Looking Over One's Daily Life")

Dhimbibba ("Getting the Best Out of Life")

Menta Menged ("The Crossroads")

Maleda ("Dawn")

Sibrat ("Trauma")

RADIO TALK SHOW AND PANEL DISCUSSION PROGRAM

Alegnta ("Security")

RADIO MAGAZINE PROGRAM Naedetai (“Let’s Stop”)
Igaddaa (“We Do Not Want It Anymore”)

SHORT STORIES COLLECTIONS
Drops of Life (2003)
Winged Dreams (2004)
Waiting for the Rivers to Rise (2006)

FULL LENGTH PLAY
Ysak Jember (Laughter at Dusk)

RELATED ARTICLES

Ethiopia Yeken Kignit in Population Reports (PDF, 2 MB)

Hearing Is Believing By Dr. Negussie Teffera (PDF, 2 MB)

Case Study Organizing a Comprehensive National Plan for Entertainment-Education (PDF, 208 KB)

Ethiopia Final Report on Yeken Kignit and Dhimbibba (PDF, 807 KB)

The Effects of Listening to Entertainment Education Radio Serial Dramas on Reported Beliefs Surrounding Spousal Abuse in the Amhara and Oromiya Districts of Ethiopia (Word doc., 143 KB)

CONTACT US

Dr. Negussie Teffera
Country Representative
Addis Ababa, Ethiopia

program@populationmedia.org

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