Where We Work
ShareThisShare this page with a friend or add it to Del.icio.us, DIGG, Reddit, and more.
Jamaica
On March 6, 2007, PMC went on the air in Jamaica in partnership with University Research Corporation (URC) and JA-STYLE (Jamaica’s Solution for Youth Lifestyle and Empowerment) to create and produce a radio serial drama called, Outta Road (”What’s Happening out in the Streets”). This drama addresses issues such as HIV/AIDS, adolescent sexual and reproductive health, violence prevention and substance abuse prevention.
Outta Road is a radio serial drama that is targeted at 10-19 year olds across Jamaica, who through identification with transitional characters will vicariously experience the repercussions of their life choices. The actors and writers that produce Outta Road are young adults, some as young as 17, who live and experience the scenarios in the program on a daily basis. Working with youth to educate youth not only helps to paint a realistic portrait of a society, but it educates the writers and actors who can then employ good decision-making for their own lives and serve as role models to those around them.
Outta Road is aired on RJR FM radio three days per week (Tuesdays, Wednesdays, and Thursdays) at 4:55 p.m. The program is aired just after school hours during regular school terms in order to gain the listenership of both in-school and out-of school adolescents. Outta Road’s dramatic conflicts and popular reggae tunes have made it an instant hit.
Funding for Outta Road is provided by USAID. Commercial sponsorship is provided by Digicel.
