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Jamaica – Results
A quantitative evaluation conducted at the conclusion of the program found:
- 31% of the adolescents surveyed had heard of Outta Road .
- 32% of listeners discussed the Outta Road drama with friends.
- 56% of listeners were motivated by Outta Road to seek healthy lifestyles services. These include reproductive health, substance abuse, parenting, parent-child relationships, sexuality, and conflict resolution services.
In April 2008, a qualitative evaluation of Outta Road was conducted by three PMC staff members. Focus groups and in-depth individual interviews were used to assess the impact of the program on the lives of youth listeners. The following quotes are excerpts from the focus groups and interviews.
One high school male listener explains what the program taught him about drugs and violence:
Drugs, violence, most problems in the world – with you selling drugs and stuff, it might get you all the clothes and a big car but it’ not for long. Those material things will also fade away because when you get – you will get caught after a period of time because using that drug you don’t know.
A female listener describes how the program connected with Jamaican youth:
It’s easy to catch on with the names and the language that they use. Yes, we as Jamaicans are really familiar with that type of language like ‘One Dog.’ It’s kind of easier for us to relate, because that is the language on the streets.
Another high school female listener explains what the program taught her about sexual relationships.
The program is saying that, well Malachi, who is the role model in this program, this girl was pushing herself onto him, and he was, like, resisting her, because the girl seemed like a very sexually active person. She was promiscuous, so to speak, and Malachi was refusing her because he had other things to think about. He has his school work and he was also the lead football player for his school. So that kind of shows that you can resist sex — if a guy can resist sex, then a girl can.
Click here to view the complete qualitative assessment report from Outta Road.
