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PMC aired a two-year radio serial drama entitled Gobe da Haske (“Tomorrow Will Be a Brighter Day”) to address the issues of child trafficking and exploitation of children, children’s rights and the link between these problems and poverty-inducing factors, such as unplanned pregnancy and HIV/AIDS.

PMC established a country office in Niamey, Niger and worked in collaboration with Initiative Jeunes, a nongovernmental youth-focused organization. Gobe da Haske debuted in February 2006 and finished its first broadcast run in January 2007. The program was produced in Hausa, which is the most commonly spoken language in Niger. The project was funded by the US Agency for International Development (USAID). USAID provided a no-cost extension to allow for re-broadcast of the program in 2007.

Download the summary of radio broadcasts of Gobe da Haske (in English):
Episodes 1- 30 (PDF, 96 KB) | Episodes 31-37 (PDF, 28 KB)

A final evaluation study was conducted in early 2007. The results provided strong evidence of widespread listenership and significant changes in several indicators among listeners, as opposed to non-listeners.

• Of all households surveyed, 67.2% were familiar with the serial drama program.

• The vast majority of the listeners (94%) had no education or only primary education.

• 39% of listeners could identify at least three methods of family planning, compared to 10% of non-listeners.

• 67% of listeners had heard about exploitative child labor, compared to 28% of non-listeners.

• 55% of listeners had heard of child trafficking, compared to 28% of non-listeners.

• 23% of listeners knew the link between use of family planning and reducing exploitative child labor, compared to 6% of

• 40% of listeners had discussed exploitative child labor during the past 12 months, compared to 19% of non-listeners.

• 34% of listeners could cite at least three practices that lead to exploitative child labor, compared to 15% of non-

• 29% of listeners could cite at least three practices that lead to child trafficking, compared to 14% of non-listeners.

The program was distributed via satellite by First Voice International to 73 radio stations, which included national radio broadcaster ORTN Voice of the Sahel, 69 community radio stations, and 3 rural radio stations.


First Voice International


UNFPA Niger Country Profile


The Global Population Issue and the Work of Population Media Center: Paper Presented to the Conference on Overpopulation At the Regional Council of Piedmonte in Italy.