Where We Work
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Nigeria
In 2006, PMC produced a 70 episode radio serial drama project in northern Nigeria. With funding from the Rotarian Action Group on Population and Development (RFPD), the David and Lucile Packard Foundation, and the Conservation, Food and Health Foundation, the drama addressed issues such as reproductive health, family planning and obstetric fistula. The serial drama was entitled Gugar Goge (”Tell it to me Straight”).
Gugar Goge was broadcast over regional government-owned and private radio stations in Kaduna and Kano states from June 2006 to February 2007. By mid-September of 2006, 47% of new reproductive health clients indicated they listened to the program. In addition, clinic monitoring data determined that Gugar Goge served as the primary motivation to seek health care services for 33% of family planning/reproductive health clients and 54% of fistula clients. Read more about the results from Gugar Goge.
As a result of the remarkable success of Gugar Goge, a second program, Ruwan Dare (“Midnight Rain”) was created. Inspired by Gugar Goge, Ruwan Dare uses all new characters and story lines to build its momentum. Launched in July 2007, Ruwan Dare is being broadcast in Kano, Kaduna, Katsina and Sokoto states in northern Nigeria. These states have the lowest levels of knowledge about contraceptive methods and the lowest exposure to family planning methods in Nigeria. Additionally, these states have the highest fertility rates, largest desired family size (between 6 and 10 children), highest population growth rates, and highest rates of unmet need for contraception in Nigeria.
