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Gugar Goge - Results
The post broadcast evaluation of the program showed that 91.9% of the population in Kano and Kaduna states had heard at least one episode of the program. Even more impressive was the fact that 82.1% of those interviewed reported listening to the radio serial drama at least weekly (four or more episodes per month).
The post-broadcast evaluation found the following:
- When asked their opinion as to whether “a woman with fistula should be part of the community like everyone else,” more male listeners (32.1%) “strongly agreed” with this statement than did male non-listeners (17.6%).
- When asked if they or someone they knew had “ever sought treatment for fistula,” more female listeners (59.7%) said “yes” compared to female non-listeners (48.5%).
- A significant difference was found between male listeners (92.8%) who reported knowing of a place to get a condom compared to non-listeners (75.0%). A considerably larger percentage of female listeners (96%) also knew of a place to get condoms than did female non-listeners (64.4%).
- When asked if a condom was used the last time they had sexual intercourse with a man, 79.5% of female listeners said “yes” compared to 35.6% of female non-listeners.
- When asked if it is “acceptable or not for information on condoms to be provided,” significantly more female listeners (87.2%) compared to female non-listeners (49.1%) said it is “acceptable.”
QUALITATIVE RESULTS
Focus group participants were asked to take photographs and narrate the impact Gugar Goge had on their lives.
The following photo was taken by Husseini Shehu Mumini (male, 28 years old).
He narrated his photo by emphasizing:
Here is the dead body of a 15 year old girl in a makara (coffin), made out of bamboo. She died yesterday in a hospital. This girl was married to a 45 year old man when she was 11 years old. She developed fistula during her first delivery. Her baby did not survive. She became pregnant again. She died giving birth to her second child. The radio program is all about this topic. People need to be enlightened on these topics.
Participants were then asked to represent through drawings the influence of Gugar Goge in their lives. Our respondents answered this question in various ways. The following is a drawing and response from one listener:
Zakariya Idris (20 year old male) noted:
Prior to listening to ‘Gugar Goge,’ I did not know much about women’s reproductive health issues. But after listening to the program, I feel enlightened. So, on the right side is what I was before – small, unwise. On the left side, it seems I have suddenly grown up. I am wearing a hat, the symbol of a mature, learned man. After learning from ‘Gugar Goge,’ I told my parents to not marry off my two younger sisters early. I have two younger sisters – 12 and 8 years old. I have seven older sisters – who have all been married. Some were only 13 to 14 years old. They have faced many problems. My parents have accepted my advice. At least my two younger sisters will be saved.
Read the full report, A Participatory Assessment of Gugar Goge, an Entertainment-Education Radio Soap Opera, in the northern Nigeria.
