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Sa Pagsikat Ng Araw - Results
Quantitative Results
The serial drama was broadcast for six months, from July to December 2005 throughout the Philippines.
In the Philippines, 78% of women and 82% of men listen to the radio weekly. During 2005, Sa Pagsikat Ng Araw became one of the most popular programs on the air.
The results were as follows:
- An increase from 38% to 48% in spousal encouragement as a motivator for women seeking reproductive health services.
- An increase from 21% to 34% in spousal communication about reproductive health issues.
- The percentage of reproductive health clients who had heard the program increased from 25% in August to 35% in January.
- As of November 2005, 37% of reproductive health clients in Bohol, Philippines, had heard Sa Pagiskat Ng Araw, and 57% of reproductive health clients in Eastern Samar, Philippines had heard the program.
- After five months of broadcasting, 22% of Barangay captains (local leaders) cited a decrease in reported cases of spousal abuse.
- In the month after the end of the program, 75% of Barangay captains had had no reported cases of spousal abuse.
- 17% of Barangay captains cited a decrease in reported cases of youth drug use after five months of the broadcast.
- In the month following the end of the program, 60% of Barangay captains received no reports of youth drug use.
Qualitative Results
In addition to the quantitative analysis of the effects of the drama, a qualitative assessment was also conducted using an innovative approach in which listeners were given cameras and art supplies to document what they had learned from the drama. They then explained the significance of their photos and drawings to the research team, and their photos, drawings, and comments were compiled in an evaluative report.
This photo was taken by Emie, a 23 year old woman from Mt. Province, Philippines. Below she explains the photo in relation with the drama, Sa Pagiskat Ng Araw.
This is my father-in-law and his grandchildren. I hope that he listened to the drama that I always play in the house. It is my prayer that he has listened to the story of Amelia and Miguel, and he will be able to counsel his son, my husband, to change.
This photo was taken by Mary Ann, a 14 year old girl from Mt. Province, Philippines. Below she explains the photo in relation with the drama.
This is our house. I can imagine that Amelia’s house is like ours, too. They are poor. The drama affected my view of our poverty. One can be poor and have many problems and still have a good life. Hardship teaches a person how to be strong like what happened to Amelia and Kapitana Pilar.
Read the full report, A Participatory Assessment of Sa Pagsikat Ng Araw, an Entertainment-Education Radio Soap Opera, in the Philippines.
