Where We Work
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Senegal
Population Media Center has received funding from USAID and UNFPA-Senegal for two radio serial dramas. The three-year project will focus on promoting family planning use and adoption of other reproductive health behaviors.
PMC is broadcasting two radio serial dramas in Senegal. Ngelawu Nawet (Winds of Hope) is a 168-episode drama in Wolof, funded by the U.S. Agency for International Development (USAID), under a subcontract to the local social marketing firm, the Agence pour le Développement de Marketing Social (ADEMAS). Ngelawu Nawet began broadcasting nationwide over RTS National 95.7 FM in Wolof on October 28, 2008, and addresses family planning, reproductive health, HIV/AIDS, child survival, and malaria prevention.
PMC is also broadcasting Coñal Keele (Harvesting the Seeds of Life), a 58-episode drama in the Pulaar language, funded by the U.N. Population Fund (UNFPA). Coñal Keele began broadcasting on November 4, 2008, is broadcast in the Matam region of Senegal over RTS Matam FM 105.5, and addresses adolescent reproductive health. The Matam region has been identified by UNFPA as a priority region, having a high need for youth health interventions.
For both programs, PMC is working in coordination with RAES (Réseau Africain de l’Education pour la Santé) based in Dakar, Senegal and the University of California, Los Angeles, School of Public Health.
