Where We Work
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Senegal
In Senegal, PMC is developing two nationwide radio serial dramas. In October 2006, two PMC staff members visited Dakar at the invitation of the UCLA School of Public Health. As a result of the visit, PMC received funding for a three-year project to promote family planning use and adoption of other reproductive health behaviors.
The project is funded by USAID and UNFPA-Senegal. Two radio serial dramas will go on the air in Spring 2008. One serial drama, funded by USAID, will be written and produced in the Wolof language, and broadcast nationwide throughout Senegal. This program will address USAID/Senegal’s core themes of reproductive health, HIV/AIDS, child survival, and malaria prevention. The second serial drama, funded by UNFPA, will be written in the Pulaar language for broadcast in the UNFPA target region of Matam. This program will target youth and will focus on HIV and STI prevention, and sexual and reproductive health. The Matam region has been identified by UNFPA as a priority region, having a high need for youth health interventions. For the USAID program, PMC is a subcontractor to the Agence pour le Développement de Marketing Social (ADEMAS), which implements USAID-Senegal’s health social marketing activities.
For both programs, PMC is working in coordination with RAES (Réseau Africain de l’Education pour la Santé) based in Dakar, Senegal and the University of California, Los Angeles, School of Public Health.
