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United States - Entertainment-Public Health Summit
PMC is expanding its work in the U.S. beyond the print media.
In 2006, PMC engaged Sonny Fox, former Chairman of the Board of the National Academy of Television Arts and Sciences, to represent the organization on the West Coast and to work with the entertainment industry to engage them in positive treatment of population and reproductive health issues.
As part of this work, in May 2007, PMC held the Entertainment-Public Health Summit to bring together entertainment industry leaders and public health professionals for the purpose of creating dialogue and an ongoing mechanism for regular and speedy input by the public health community into entertainment programs on reproductive health and other health concerns. The Summit was held in Atlanta at the Rollins School of Public Health at Emory University, which was a co-sponsor of the event. The Summit was presented in association with the Mailman School of Public Health at Columbia University, the Harvard School of Public Health, the Writers Guild of America West, and the Academy of Television Arts and Sciences Foundation.
Key presenters at the Summit included Dr. Albert Bandura, Stanford Psychology Professor and originator of Social Cognitive Theory; Bill Ryerson, President of Population Media Center; Vicki Beck, Director of Hollywood, Health and Society, Norman Lear Center, University of Southern California; Dr. Zoanne Clack, Co-Producer and Writer for ABC’s hit series Grey’s Anatomy; Gary Knell, President and CEO of Sesame Workshop; Cindy Popp and Tracy Melchior from The Bold and the Beautiful TV series; Sonya Lockett, Vice President for Public Affairs of Black Entertainment Television; Diana Cristina Diaz, Director, Corporate and Community Relations, Univision; Michelle Alban, Director, Primary Research, Telemundo; Arvind Singhal, Professor of Communication Studies and Presidential Research Scholar at Ohio University; Kriss Barker, Vice President for International Programs for Population Media Center; Patric Verrone, President, Writers Guild of America West; Dr. Susan Allen, Director of the Rwanda, Zambia HIV Research Group; and Dr. John Brooks, Director, HIV Clinical Epidemiology Team at the Centers for Disease Control.
Watch the proceedings of the Entertainment-Public Health Summit. A link on the left side of the page leads to a video of the opening session and a menu of other sessions to which one can link.
