Who We Are
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Trainers
Brazil
Marcio R. Schiavo
schiavo@populationmedia.net
PMC’s Country Representative in Brazil. He is also director of Comunicarte Social Marketing of Brazil, which together with PMC, works to influence the content of prime time entertainment programming on the most popular programs on television with regard to population and reproductive health issues.
India
Roger Pereira
roger.pereira@rnpmc.com
Head of R&P Management Communications Pvt. Ltd. and producer of Humraahi, a family planning soap opera in India.
Kenya
Tom Kazungu
kazungu@populationmedia.net
As Director of Radio Production Training for PMC, Tom Kazungu has provided training and technical assistance to radio producers and writers from twelve African and six Asian countries in application of the Sabido methodology to promote reproductive health. Previously, he provided similar training and technical assistance to production and writing teams in Madagascar, Namibia, St. Lucia and Tanzania. As Director of Apex Productions of Nairobi, Mr. Kazungu has produced three radio serial dramas using the Sabido methodology.
Kimani Njogu
knjogu@africaonline.co.ke
Formerly Associate Professor of Kiswahili and African Languages at Kenyatta University; Director, Twaweza Communications and Executive Officer of Africa Health and Development International (AHADI). Between 1998 -2007, was Council Member of the International African Institute, University of London. In 2004, was appointed a Member of the three-person Task Force for the East African Kiswahili Council in the East African Community, drafting the Kiswahili protocol for the Council of Ministers. He is a recipient of the 2000 pan-African Noma Award for Publishing in Africa for a Kiswahili book and 2006 Head of State Commendation for his contribution in the development of Kiswahili and education in Kenya.
Mali
Dr. Tandia Fatoumata dede Keita
keita@populationmedia.net
PMC’s former Country Representative in Mali, and Project Director for PMC’s West African Regional Project, which covered Mali, Burkina Faso and Ivory Coast. Ms. Keita has extensive experience in reproductive health and both qualitative and quantitative research. Before joining PMC, she was the operations research advisor to the $20 million USAID youth project in Mali. While there, Ms. Keita designed and conducted operations research projects for the Ministries of Health, Education and Youth Promotion. Prior to this post, she was the Chief of Community Health in the Reproductive Health Division of the Ministry of Health, where she was responsible for implementing the Ministry’s youth reproductive health strategy. Ms. Keita is an M.D., with specialized training in statistics and epidemiology. She is currently in the process of completing a masters degree specialized in economy and health management with the CNAM.
Mexico
Miguel Sabido
Pioneered the use of commercial television serial dramas to achieve positive social goals. He serves as a trainer for Population Media Center. For over 17 years, he served as Vice President for Research of the Mexican network, Televisa, where he created his now famous serial dramas or telenovelas, and then took his entertainment-education concept to the Internet, in a new endeavor called “web-novela.” His work has been recognized around the world. In September 2006, he was awarded the Everett M. Rogers Award for Achievement in Entertainment-Education from the Annenberg School for Communication of the University of Southern California.
Senegal
Ibrahima Sané
ibrahimasane5@yahoo.fr
Dr. Sané has been providing communications consulting services for over 20 years to such organizations as the African Development Bank, UNICEF, ALTERVISION (a multi-media organization), and others. He was national radio director for Radio Television Senegalese (RTS) for ten years and has also served as a journalist for the BBC. He holds a doctorate from the University of the Sorbonne in Paris and diplomas in Journalism from the BBC Journalism Training Center in London and Syracuse University School of Communications.
Daour Wade
mamdaw04@yahoo.fr
Mr. Wade is a filmmaker, storyteller, and writer, who has a 32-year history of working in the field of agricultural extension, including 15 years of experience in making films for promoting behavior change in agricultural methods of cultivation in Senegal. He has also been involved in collecting traditional folktales and proverbs in Wolof and has published some twenty booklets to provide material for literacy classes, specifically targeting women and children. Mr. Wade was trained in filmmaking at the Conservatoire Libre du Cinéma Française in Paris and in communication at Indiana State University. He was awarded the Kadima Prize for Literature in 2002 for his book The Leftovers of the Sons of Adam.
Tanzania
Rose Haji
haji@populationmdia.net
Ms. Haji serves as a radio production trainer for PMC. In addition, she is the National Director of the Media Institute for Southern Africa, Tanzania Chapter. Previously she was a producer for Radio Tanzania and oversaw production of the serialized radio drama, Twende na Wakati, which, from 1993 to 1997, was successful in changing behavior with regard to HIV/AIDS prevention and reproductive health on a population-wide level in Tanzania.
United States
Virginia Carter
Former Senior Vice-President and Head of Drama for the largest independent television production company in Hollywood (Embassy Television, a Norman Lear Production). She serves as a pro-bono training consultant to PMC in development of social-content serial dramas. In her capacity with Embassy TV, she was awarded an Emmy and two Peabody Awards for her work on the immensely popular American situation comedies All in the Family, Maude, Good Times, The Jeffersons, One Day at a Time, The Facts of Life, and Diff’rent Strokes. She also worked on two “strips” for television: Mary Hartman, Mary Hartman and All That Glitters. She assisted in the production of the top five most highly rated television shows in the United States during the 1980s. Among the many movies for television she produced was Eleanor: First Lady of the World, which was voted one of the top ten movies of the year. She holds an M.S. in Physics from the University of Southern California and an honorary doctorate of science degree from McGill University.
David Poindexter
PMC’s Honorary Chair, has 38 years of experience in designing and implementing reproductive health communications programs in developing countries, using the entertainment-education methodology created by Miguel Sabido. He is Honorary Chair of Population Media Center and is serving as a program consultant for the work PMC is doing internationally.
