Who We Are
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Trainers
Brazil
Marcio R. Schiavo
PMC’s Country Representative in Brazil. He is also director of Comunicarte Social Marketing of Brazil, which together with PMC, works to influence the content of prime time entertainment programming on the most popular programs on television with regard to population and reproductive health issues.
Comunicarte Marketing Social
Av. Das Americas, 3434 / bl.4 / 301-302
Rio de Janeiro, RJ, Brazil, 22640-020
Tel: +55-212-431-3935 Ext. 13
+55-212-494-6766
+55-212-439-9096
+55-212-431-3934
Fax: +55-212-431-3934
schiavo@populationmedia.net
Kenya
Tom Kazungu
As Director of Radio Production Training for PMC, Tom Kazungu has provided training and technical assistance to radio producers and writers from twelve African and six Asian countries in application of the Sabido methodology to promote reproductive health. Previously, he provided similar training and technical assistance to production and writing teams in Madagascar, Namibia, St. Lucia and Tanzania. As Director of Apex Productions of Nairobi, Mr. Kazungu has produced three radio serial dramas using the Sabido methodology.
Apex Productions Limited
P.O. Box 7034
Nairobi, Kenya
Tel: +254-20-71-5273
Fax: +254-20-71-5274
kazungu@populationmedia.net
Mexico
Miguel Sabido
Pioneered the use of commercial television serial dramas to achieve positive social goals. He serves as a trainer for Population Media Center. For over 17 years, he served as Vice President for Research of the Mexican network, Televisa, where he created his now famous serial dramas or telenovelas, and then took his entertainment-education concept to the Internet, in a new endeavor called “web-novela.” His work has been recognized around the world. In September 2006, he was awarded the Everett M. Rogers Award for Achievement in Entertainment-Education from the Annenberg School for Communication of the University of Southern California.
Rwanda
Rocha Chimerah
Scriptwriting trainer for PMC and Country Representative in Rwanda. He is a former professor of linguistics at the Kigali Institute of Education in Kigali, Rwanda. Dr. Chimerah was head writer of the social-content radio serial Kuelewana ni Kuzungumza in Kenya, under producer Tom Kazungu.
P.O. Box 7094
Kigali, Rwanda
Tel: +250-0843-6480
Fax: +250-582501
chimerah@populationmedia.org
Senegal
Ibrahima Sané
Dr. Sané has been providing communications consulting services for over 20 years to such organizations as the African Development Bank, UNICEF, ALTERVISION (a multi-media organization), and others. He was national radio director for Radio Television Senegalese (RTS) for ten years and has also served as a journalist for the BBC. He holds a doctorate from the University of the Sorbonne in Paris and diplomas in Journalism from the BBC Journalism Training Center in London and Syracuse University School of Communications.
Daour Wade
Mr. Wade is a filmmaker, storyteller, and writer, who has a 32-year history of working in the field of agricultural extension, including 15 years of experience in making films for promoting behavior change in agricultural methods of cultivation in Senegal. He has also been involved in collecting traditional folktales and proverbs in Wolof and has published some twenty booklets to provide material for literacy classes, specifically targeting women and children. Mr. Wade was trained in filmmaking at the Conservatoire Libre du Cinéma Française in Paris and in communication at Indiana State University. He was awarded the Kadima Prize for Literature in 2002 for his book The Leftovers of the Sons of Adam.
Tanzania
Rose Haji
Ms. Haji serves as a radio production trainer for PMC. In addition, she is the National Director of the Media Institute for Southern Africa, Tanzania Chapter. Previously she was a producer for Radio Tanzania and oversaw production of the serialized radio drama, Twende na Wakati, which, from 1993 to 1997, was successful in changing behavior with regard to HIV/AIDS prevention and reproductive health on a population-wide level in Tanzania.
Media Inst. for Southern Africa, Tanzania Chapter
Clocktower Shopping Centre Radio Production Trainer
Nkrumah Road, Fourth Floor – Room 2
PO Box 78172
Dar es Salaam, Tanzania
Tel: +255-22-213-7457 or 22-213-7458
Fax: +255-22-213-7548 or 22-211-5278
haji@populationmdia.net
United States
Virginia Carter
Redondo Beach, California
Former Senior Vice-President and Head of Drama for the largest independent television production company in Hollywood (Embassy Television, a Norman Lear Production). She serves as a pro-bono training consultant to PMC in development of social-content serial dramas. In her capacity with Embassy TV, she was awarded an Emmy and two Peabody Awards for her work on the immensely popular American situation comedies All in the Family, Maude, Good Times, The Jeffersons, One Day at a Time, The Facts of Life, and Diff’rent Strokes. She also worked on two “strips” for television: Mary Hartman, Mary Hartman and All That Glitters. She assisted in the production of the top five most highly rated television shows in the United States during the 1980s. Among the many movies for television she produced was Eleanor: First Lady of the World, which was voted one of the top ten movies of the year. She holds an M.S. in Physics from the University of Southern California and an honorary doctorate of science degree from McGill University.
David Poindexter
PMC’s Honorary Chair, has 38 years of experience in designing and implementing reproductive health communications programs in developing countries, using the entertainment-education methodology created by Miguel Sabido. He is Honorary Chair of Population Media Center and is serving as a program consultant for the work PMC is doing internationally.
