The Danish International Development Agency (DANIDA) Grants $770,000 for a Three Year Social Content Radio Serial Drama in Vietnam

February 7, 2007 • HIV/AIDS, Daily Email Recap

Hanoi, Vietnam – The Danish International Development Agency (DANIDA) in co-operation with the United Nations Population Fund (UNFPA) has announced that it will provide $770,000 for a three-year, social content radio serial drama project in Vietnam. The drama will be created using the Sabido methodology, a highly effective entertainment education technique that PMC has implemented in thirteen countries worldwide. The serial drama will address issues relating to reproductive health and HIV/AIDS.

DANIDA’s funds will be provided to UNFPA-Hanoi, which will fund Population Media Center and the Voice of Vietnam (VOV) to carry out the project. The drama will be aired on VOV in Vietnamese. VOV is the biggest and the most modern broadcaster in Vietnam. The program will consist of 104 episodes and will be broadcast to listeners in all 64 provinces and cities. The drama will also be translated into Khmer, H’Mong and Thai languages to serve ethnic listeners in various provinces, including those living in border areas.

According to the Ministry of Health of Vietnam, by June 30th 2006, there were 109,989 known cases of HIV infection, of which 18,581 cases had become full-blown AIDS. It is estimated that the real number could be three times higher. As many as 10,000 people are infected with HIV annually. The HIV/AIDS epidemic has spread to 100% of provinces and 94% of districts and villages. Young people aged 20-39 account for 79% of HIV infections.

The funding provided by DANIDA will help PMC and VOV to educate millions about HIV/AIDS prevention methods and reduce associated stigma and discrimination. The program will also inform listeners of available reproductive health services.

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