Population Media Center Acquires Rare Radio

October 1, 2007 • PMC in the News

Shelburne, VT – On October 1, 2007 Population Media Center (PMC) acquired Rare Radio. Population Media Center is the leading practitioner of the Sabido methodology, a unique form of entertainment education, which is also employed by Rare Radio.

Rare Radio works in a number of island nations in both the Caribbean and the Western Pacific. Using the Sabido methodology, Rare creates long running dramas on the radio to educate people about social and economic issues that affect conservation. The dramas are locally written, produced, and acted, and they use recognizable characters and contexts to engage people and motivate change.

The acquisition of Rare Radio by Population Media Center will provide Rare Radio with access to expert trainers and technical staff. PMC has successfully adapted the Sabido methodology in fifteen countries worldwide. Previously, Rare Radio was a branch of Rare, a U.S.-based conservation organization that works globally to equip people in the world’s most threatened natural areas with the tools and motivation they need to care for their natural resources. To date, Rare has aired programs in the Caribbean islands of Saint Lucia, Antigua, Dominica, Grenada, and St. Vincent. Rare Radio also produced and broadcast a regional program in the Micronesian island nations of the Western Pacific.

The acquisition will provide PMC with greater worldwide coverage, including fully established programming, trained personnel, and writers. The projects Rare has carried out have been highly successful in changing attitudes and behavior, with regard to reproductive health and environmental conservation. Acquiring Rare Radio will provide PMC with the opportunity to expand into more populous areas and problem sites, such as Indonesia and Papua New Guinea.

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