William Ryerson, President of Population Media Center to Speak on a Panel About Socially Responsible Media At The International Emmy World® Television Festival

November 18, 2007 • Serial Dramas, News

Shelburne, VT – On Saturday, November 18th William Ryerson, President of the Population Media Center (PMC) will participate on a panel at the International Emmy World® Television Festival in New York City. The panel will focus on socially responsible television. Ryerson will speak on the panel along with other industry leaders.

William Ryerson, PMC’s founder and president has a 35-year history of working in the field of reproductive health, including 20 years of experience adapting the Sabido methodology for behavior change communications to various cultural settings worldwide. He has also been involved in the design of research to measure the effects of such projects in a number of countries, one of which has led to a series of publications regarding a serialized radio drama in Tanzania and its effects on HIV/AIDS avoidance and family planning use.

Other panelists include:

Nusrat Durrani is General Manager/SVP of MTV World, a division of MTV created in 2004 to launch new MTV-branded channels that super-serve emerging bi-cultural audiences in the U.S.: MTV Desi for South Asian-Americans, launched in July 2005; MTV Chi for Chinese-Americans launched in December 2005; and MTV K for Korean-Americans planned for 2006. Nusrat is considered a pioneer in bringing global pop culture to America and has been instrumental in the emergence of the Asian-American pop music scene. He is also chairperson of the MTV Networks Diversity Council.

Dana Kuperman is Regional Director of International for Sesame Workshop, the nonprofit educational organization behind the Emmy-award winning preschool series, Sesame Street. The Workshop’s programs and localized initiatives reach children in more than 120 countries. Kuperman is responsible for providing vision and strategic direction for the Workshop’s work in Latin America, the Caribbean, France and Germany. She initiates and manages relationships with external partners, including broadcasters, governmental agencies, NGOs, and corporate sponsors.

Albert Alcouloumbre Jr. from Brazil is the Director of Planning and Social Projects of TV Globo’s Communications Department. He is also a member of the Council of different Corporate Social Responsibility and Third Sector organizations in Brazil.

Irwin Sonny Fox, Population Media Center’s West Coast Representative will moderate the panel. Fox brings more than forty years of experience in television. He is a Fellow of the International Academy of Television Arts and Sciences. He serves on the Past Presidents Committee of the Academy of Television Arts and Sciences, and on the Advisory Board for the Norman Lear Entertainment Center Hollywood, Health and Society project at the Annenberg School for Communication.

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