PMC Launches New Website and Logo!

March 18, 2008 • News

This year PMC celebrates its 10th Anniversary. We are very excited about reaching this milestone and would like to extend our gratitude and appreciation to everyone that has helped to make this happen.

Since we opened our doors in 1998, we have had programs in more than 15 countries around the world; have reached over 100 million people with our serial dramas; and measured substantial impact on knowledge, attitudes, and behaviors with regard to issues as diverse as family planning, HIV/AIDS, women’s empowerment, child rights, and environmental preservation.

To celebrate this success and in an effort to better define who we are and connect with PMC supporters worldwide, we have updated our logo and look, in coordination with launching this new website. Our new site boasts an array of interactive features including both audio and video from PMC’s programs around the world, in order to better represent the depth and importance of PMC’s work.

To achieve this, PMC participated in a re-branding process. We were taken on as pro-bono client by the highly regarded design and marketing firm, Kelliher Samets Volk, who aided us in the re-branding process and created our new logo. Because of the scale of PMC’s work, we decided to use a symbol that would capture the feeling of our work, rather than a literal translation. With the logo’s organic style; ying/yang quality; warm, earthy features; hopeful and energetic feeling; and circular design, that is symbolic of the world – we are hoping to represent all of PMC’s strengths, and create a lasting memorable brand that will promote PMC’s achievements and goals for the future.

We are very excited to launch this new site, and would like to thank Shawna Gibbs of Gibbs Studios, who helped us make our vision a reality. On our new website you can learn more about each of PMC’s programs, get in-depth background information on the issues we address, listen to interviews with PMC personnel, and participate in our new population and health communications blog. We are very excited to celebrate PMC’s decade of success and look forward to celebrating many more.

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