PMC’s Communication Resource Center in Ethiopia

March 22, 2008 • Ethiopia, News

Ned Lundquist recently sent the message below to the 10,000 members of his newsletter for communication professionals (The Job of the Week). It includes many members of the International Association of Business Communicators (IABC). It is already yielding numerous donations of communication resource materials for Population Media Center’s resource center in Addis Ababa, Ethiopia. I thought I would share it with you in case you wish to send something for this small but growing library.
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The Job of the Week (JOTW) network is embarking on a noble effort to obtain communication resources (books, manuals, CDs, DVDs), to expand the materials available at the Population Media Center resource center in Ethiopia. This resource center is open to any professional communicators in Ethiopia, and so would be serving the general business community in Addis Ababa.

PMC is employing strategic communication methods to reach mass audiences to improve the lives of people in the second most populated country in Africa. See Dr. Negussie Teffera’s note below. Negussie was the minister of population for Ethiopia and has a PhD in communications. He was a member of my panel discussing the employment of serial dramas, soap operas and telenovelas in developing countries to make positive changes in social behavior, which was presented at the IABC International Conference in New Orleans last June. Bill Ryerson, president of PMC, was also part of that panel, along with Esta de Fossard.

Negussie’s article on the issue, and PMC’s efforts in Ethiopia, is in this month’s Communication World magazine.

My article on the subject was published a few years ago in CW, but you must be a member to access the magazine (http://www.iabc.com/cw/):

Communication World Highlights
September/October 2004 Issue
Soaps Save the World: Dramatic Results — One Episode at a Time, by Edward Lundquist, ABC. The value of soap operas around the world demonstrates the impact that messages can have on an audience.

PMC is active in Ethiopia, among other countries:
http://www.populationmedia.org/where/ethiopia/

I believe that we all have an opportunity to donate current items in good condition that we ourselves would be proud to have in our home or office library. Those of you who have written books or manuals should donate a copy and autograph it to the communicators in Ethiopia.

See Dr. Negussie Teffera’s notes below.

Dear Mr. Lundquist,

It would be very useful (if possible) if you get us some materials (communication related books, magazines, CDs and DVDs) for our media and communication resource center at PMC.

Regards,
Negussie

And this follow-up, after I agreed to put out a call for materials to be sent to PMC for this resource center:

Dear Mr. Lundquist,

This is wonderful news and thank you for that. This is going to be the first media and communication resource center in Ethiopia. There is a great need for that. Even the US Embassy in Addis Ababa realized that and donated some media and communication related books to our library.

PMC’s mailing address is the following:

Population Media Center – Ethiopia
P.O. Box- 672
Addis Ababa, Ethiopia.

Regards,
Negussie

And this from Bill Ryerson of PMC’s offices in the U.S.:

Hi Ned,

I think shipping to Vermont will be less of a cost barrier to those who respond, and there won’t be the possibility of things going into limbo in customs in Addis. They can use either the P.O. box address or the street address below. If we get more than a suitcase of books, we’ll take them to Addis over the next several trips.

Best wishes,
Bill

William N. Ryerson
President
Population Media Center

If shipping to Addis Ababa, Bill Ryerson provided me with the information you need:

Dear Ned,

Here are the P.O. Box and street addresses in Ethiopia:

Population Media Center – Ethiopia
P.O. Box 672, Addis Ababa, Ethiopia
Mekane Yesus Church Building, 7th Floor
Jomo Kenyata Avenue, Near Ministry of Justice – Before Bambis Dept.
Store
Addis Ababa, Ethiopia

The phone number is 25111-552-0662.

PMC-Ethiopia’s resource center is open to the public, so other communication professionals in Ethiopia can benefit from the library.

Best wishes,
Bill

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Best wishes,

Bill


William N. Ryerson
President
Population Media Center

 


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