Participatory Assessment of Gugar Goge, an Entertainment-Education: A Qualitative Assessment Report
by Arvind Singhal, Sarah Hurlburt, and Radha Vij
This report documents the results of a participatory assessment exercise conducted in Nigeria to gauge audience reception of Gugar Goge (“Tell It To Me Straight”), an entertainment-education radio soap opera that sought to promote education for girls, the delay of marriage and pregnancies, and the adoption of family planning and maternal health services. The assessment exercise, which used participatory sketching and participatory photography, aimed to assess how frequent listeners engaged with the radio programme, and how they derived personal meanings from its plot, characters, and educational messages.
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