Hollywood aims to put climate change on prime time

November 25, 2008 • Climate Change & Mitigation, PMC in the News

Could TV really save the world from global warming?

Maybe not, but network television writers gathered on Tuesday anyway to discuss how incorporating the growing threat of climate change into primetime storylines could inspire viewers to live green.

Citing evidence that shows like crime drama “CSI: Crime Scene Investigation” inspired a wave of wannabe forensic scientists, Hollywood movers and shakers said they believe more Americans will pay attention to the environment if they learn about global warming through their favorite TV series.

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