Soap operas, social content with video

February 27, 2009 • PMC in the News

Thanks to Kathlene Carney for this article from the Sacramento Examiner.
Can soap operas change the world?

They already are according to the Population Media Center (PMC) based in Shelburne, Vermont. Since 1998, PMC’s serialized radio and television dramas have been improving the health and well-being of audiences around the globe.

The shows use “entertainment education” strategies to influence social norms of the audience, much of which is from the global south. Characters evolve into role models who practice gender equity, safe sex and responsible family planning.

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