PMC’s President and Director of Research scheduled to speak at Hofstra University

March 11, 2009 • Daily Email Recap

PMC President Bill Ryerson and PMC Director of Research Dr. Scott Connolly will be speaking at the Media for Social Change: Using Entertainment Education to Improve the Outcomes of Health and Social Issues of Women Symposium.

The symposium is being held at Hofstra University on Thursday, March 26, 2009.
It begins at 9:15am (Eastern Standard Time) and will be streaming live on the web at

This all-day symposium will explore how radio and television entertainment is being used to tap into the power of storytelling to change attitudes and behaviors here and around the world.

This symposium came out of the 2007 International Academy of Television Arts and Sciences’ World Emmy Television Festival, where Sonny Fox, Population Media Center’s West Coast Representative, produced a series of presentations on International Entertainment for Social Responsibility. The symposium will feature some of the top people in entertainment and public health today, including: Dr. Neal Baer, Executive Producer of Law & Order: SVU; Frank Valentini, Executive Producer of the ABC soap opera One Life to Live; and Professor Arvind Singhal, one of the leading scholars and researchers in the area of entertainment-education. The presentations will look at how writers and producers are successfully incorporating social and health issues into entertainment programming in the United States and around the world and how the research is proving that applicable communication methodologies are affecting outcomes in a profound way.

The goal of the symposium is to provide a better understanding of the methodologies used in entertainment-education, whether it is in writing or producing scripts, training others or building academic programs based on the methodologies and research presented. For those in the public health sectors, understanding that every epidemic or pandemic has a social context should lead you to appreciate the power of entertainment as a highly valuable asset.

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