Thanks to John Meyer for this article.
Jeffrey Sachs, a development economist, writes in his book “The End of Poverty” of a telling phrase by Gro Harlem Brundtland, then the director-general of the World Health Organisation (WHO). “If you want to get someone’s attention about the health crises in Africa, ‘show them the money’,” she once remarked to him. This is something that governments and international agencies have long known: emphasising that an idea is good for economic growth makes it easier to sell. The WHO has used the same argument to press for more investment in health.
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