Social learning theory can change the world

August 17, 2009 • PMC in the News

Earlier this year Professor Albert Bandura visited London and presented a fascinating talk on the application of social learning theory (SLT – now called social cognitive theory). An edited version of this talk is in the June edition of The Psychologist (which is free online here). The research he discussed provides great support for SLT as well as demonstrating its application to the real world.

The talk focused on how SLT is being used to tackle urgent global problems. For example, in Tanzania the current population is 36 million. This is predicted to soar to 60 million in 25 years. Working with the Population Media Center, Bandura devised a radio drama which would raise people’s belief in their efficacy to control family size. Before many people believed that such control was the will of their deity.The programme has resulted in much wider use of birth control methods.

For full article, visit:
http://www.folensblogs.com/psychcompanion/blog/?p=197


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