Digital Game to Help End Violence Against Women

September 29, 2009 • PMC in the News

The Emergent Media Center (EMC) is using the world’s favorite sport to help impact attitudes surrounding the treatment of women.

Empowering Play, a virtual soccer game created by EMC, is geared toward young boys, who earn points based on how they treat each other and the women in their lives.

“It’s built on FIFA fair-play rules,” says Ann DeMarle, director of EMC, which is based at Champlain College in South Burlington, VT. You show respect on the field, and respect to the females in one’s life—not just your teammates.”

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