Violence against women usually occurs when it is considered socially acceptable. People are attempting to use the radio soap operas in developing nations to model positive social change.
Violence against women is a global problem, but its incidence varies widely. It tends to be much higher where it is regarded as a socially acceptable. Though violence against women is considered wrong in the United States, this was not always the case. Moreover, there are still places where abuse of women is socially accepted. In order to ensure that people see domestic violence as wrong, developing nations like Ethiopia and the Philippines are using soap operas transmitted via the radio to show people more appropriate standards of behavior.
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