OPINION: The More Hybrid Drivers the Better?

March 28, 2010 • Daily Email Recap

“Theoretically, it seats 6.75 billion,” the ad for the new Honda Insight hybrid car states.
My first thought when encountering this ad in TIME magazine was that it plays to a pretty narrow demographic: people who know that this big number is the current population of the world. Then I read the ad copy.

Honda’s ad evokes one thought that ought to dominate the discussion at the international climate change conference in Copenhagen, Denmark, this December: Global development is inequitable. Some of us worry about the mileage our car gets. But most people don’t own, drive, or ride in any car, let alone a hybrid.

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