“Theoretically, it seats 6.75 billion,” the ad for the new Honda Insight hybrid car states.
My first thought when encountering this ad in TIME magazine was that it plays to a pretty narrow demographic: people who know that this big number is the current population of the world. Then I read the ad copy.
Honda’s ad evokes one thought that ought to dominate the discussion at the international climate change conference in Copenhagen, Denmark, this December: Global development is inequitable. Some of us worry about the mileage our car gets. But most people don’t own, drive, or ride in any car, let alone a hybrid.
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Current World Population
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