Breakaway During the World Cup

June 23, 2010 • PMC in the News

Thanks to Population Institute for this blog post.

This month marks the start of the World Cup, an international quadrennial competition for the world’s most popular sport, soccer (which is known everywhere else in the world as football.) During the World Cup our partner organization Population Media Center (PMC), along with Champlain College’s Emergent Media Center (EMC) in Vermont, will be launching the first three chapters of an electronic game called Breakaway, which uses the game of soccer to help combat violence against women.

According to UNIFEM (United Nations Development Fund for Women), up to 70% of women experience physical or sexual violence from men in their lifetime, and among women 15-44 years old, acts of violence cause more death and disability than malaria, cancer, traffic accidents, and war combined. In South Africa, home of this year’s World Cup, a woman is killed every 6 hours by an intimate partner. It’s a violation of human rights that is deeply rooted in many cultures.

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