The following article appeared on the VOV News website and talks about PMC’s program in Vietnam, Khat Vong Song (“The Desire for Life”)
HIV/AIDS radio drama brings good social impact
A ceremony to mark the end of the two-year serial radio project ‘Desire for life’ was held at Radio the Voice of Vietnam (VOV) headquarters on August 16.
The ceremony was co-organised by the United Nations Population Fund (UNFPA), the Danish Government (DANIDA) and VOV.
VOV Deputy General Director Hoang Minh Nguyet, director of the project, said Desire for life aimed to change listeners’ behaviour towards people living with HIV and focused on some major themes, including HIV/AIDS, reproductive health, gender equality and domestic violence.
As Vietnam’s first national radio soap opera, Desire for life was produced using the Sabido methodology and aired on VOV from April of 2008 until July, 2010. The series spanned a total of 104 episodes.
The programme proved to be successful across the country, receiving more than 10,000 letters, SMS messages, emails and phone calls from listeners to share their experiences, and ask for counseling.
UNFPA Representative Bruce Campbell said the project contribute to the fight against HIV in Vietnam.
“This is a good example of concerted efforts towards comprehensive HIV prevention, treatment, care and support services; to achieve a Millennium Development Goal of halting and eradicating global pandemic by 2015,” he said.
On delivering the closing speech, VOV General Director Vu Van Hien thanked DANIDA, UNFPA and related ministries and agencies for having worked closely with VOV to assist in the success of the programme.
He also granted VOV insignias “For the Cause of Broadcasting” and its Certificates of Merit to individuals and organisations that have shown active involvement in the programme.
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