Colgate-Palmolive Sponsors UN MDGs Radio Drama Campaign in Papua New Guinea

August 24, 2010 • Serial Dramas, Papua New Guinea, PMC in the News

August 24, 2010

Contact: Katie Elmore
Director of Communications
Tel: 802-985-8156 ext. 205

Colgate-Palmolive Sponsors UN MDGs Radio Drama Campaign in Papua New Guinea

Port Moresby, PAPUA NEW GUINEA – The United Nations in Papua New Guinea in cooperation with the Population Media Center (PMC) is pleased to announce a groundbreaking partnership with Colgate-Palmolive. Colgate-Palmolive has signed on as a private sector sponsor of two social change radio serial dramas to be developed for public broadcast in Papua New Guinea in Pidgin and English.

“The United Nations is delighted that Colgate-Palmolive has taken on a role as a corporate partner for development in PNG. Through this support, Colgate-Palmolive is developing a legacy of civic participation and helping PNG move towards achieving the Millennium Development Goals,” said United Nation’s Resident Coordinator David McLachlan-Karr. Colgate-Palmolive’s partnership for development comes at a time when the UN is looking at partnering more with civil society and the private sector for development.
The programme is being carried out by Population Media Center on behalf of the UN as part of its Millennium Development Goal campaign, aimed at raising awareness and encouraging citizen participation in the promotion and delivery of the MDGs.

It will include the production and broadcast of two radio drama series that will each air twice weekly over the course of two years. Each series will be 208 episodes in length and will be broadcast nationally and via provincial stations. The original radio dramas will be written and produced by Papua New Guinea nationals who will receive technical support and training from world renowned dramatic writers, producers, and communications professionals from both Hollywood and the developing world.

The dramas will be written to reflect the realities of life in Papua New Guinea and will feature character role models that the audience can follow over time and learn from. The dramas will address issues such as gender equality and women’s empowerment, education, environmental protection, and poverty eradication. By first engaging audiences in riveting, dramatic stories, the programme is able to not only deliver important social and health messages to the public at large, but to motivate them to change their attitudes and behaviors on the issues of common social interest. The series in PNG is slated to go on the air at the beginning of 2011.

Given the percentage of people who listen to radio in Papua New Guinea, the programme has the potential to reach between 2 and 3 million people.

“We are very excited about the tremendous support that Colgate-Palmolive is providing for this important effort in Papua New Guinea,” Bill Ryerson, President of Population Media Center said. “Colgate-Palmolive is a leader in corporate social responsibility, and we are grateful for their commitment to improving life in Papua New Guinea.”


For more information, please contact:

Betty Oala, PMC PNG Project Director:
Eileen Kolma, UN MDGs Campaign & Advocacy Specialist:
Katie Elmore, PMC Director of Communications:

About the United Nations
The United Nations is an international organization founded in 1945 after the Second World War by 51 countries committed to maintaining international peace and security, developing friendly relations among nations and promoting social progress, better living standards and human rights. Due to its unique international character, and the powers vested in its founding Charter, the Organization can take action on a wide range of issues, and provide a forum for its 192 Member States to express their views, through the General Assembly, the Security Council, the Economic and Social Council and other bodies and committees.
The work of the United Nations reaches every corner of the globe. Although best known for peacekeeping, peacebuilding, conflict prevention and humanitarian assistance, there are many other ways the United Nations and its System (specialized agencies, funds and programmes) affect our lives and make the world a better place. The Organization works on a broad range of fundamental issues, from sustainable development, environment and refugees protection, disaster relief, counter terrorism, disarmament and non-proliferation, to promoting democracy, human rights, governance, economic and social development and international health, clearing landmines, expanding food production, and more, in order to achieve its goals and coordinate efforts for a safer world for this and future generations.

About Population Media Center
Population Media Center (PMC) works worldwide to bring about stabilization of human population numbers at a level that can be sustained by the world’s natural resources and to lessen the harmful impact of humanity on the earth’s environment. PMC uses entertainment broadcasting to change cultural attitudes and individual behavior with regard to health and social issues. To achieve this, PMC adopted the Sabido methodology, which uses long-running serialized melodramas, written and produced in participating countries in local languages. Characters are created that gradually evolve into positive role models for the audience. The audience forms emotional bonds with these characters, which can lead to positively influencing listeners’ attitudes and behaviors. PMC’s serial dramas have addressed issues such as: the use of family planning, adoption of small family norms, avoidance of AIDS, elevation of women’s status, protection of children, and related social and health goals, depending upon the relevance of each to the policies of the country in which PMC is working.

In Papua New Guinea, PMC has established an office in Port Moresby to implement the three-year programme with Ms. Betty Oala, a former broadcast journalist and communications specialist, appointed as the Project Director.

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