India Tries Using Cash Bonuses to Slow Birthrates

August 24, 2010 • Family Planning, Reproductive Health, Daily Email Recap

Thanks to Fred Stanback, Alexandra Paul, and several others for this New York Times article.

When I first went to India in 1975, they were giving men free radios in return for having a vasectomy. The problem with incentive programs is that paying people to do what they don’t otherwise want to do is less effective than making small family norms popular, and it is far more expensive to take to scale than mass media programs that motivate them to delay and limit childbearing.
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Sunita Laxman Jadhav is a door-to-door saleswoman who sells waiting. She sweeps along muddy village lanes in her nurse’s white sari, calling on newly married couples with an unblushing proposition: Wait two years before getting pregnant, and the government will thank you.

It also will pay you.

For full article, visit:
http://www.nytimes.com/2010/08/22/world/asia/22india.html?_r=1&ref=global-home


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