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Idea suggests 3G entertainment to control Population rise in India

September 12, 2011 • Family Planning, Serial Dramas, Daily Email Recap

See: http://www.business-standard.com/india/news/idea-suggests-3g-entertainment-to-control-population-rise-in-india/443924/

Idea suggests 3G entertainment to control Population rise in India

Announcement / Corporate July 25, 2011, 15:05 IST

Don’t we all remember the last time a treacherous power-cut, in the middle of our favorite one-day match or TV soap ruined the mood, forcing us to find some other form of entertainment? Lack of entertainment in the lives of ordinary citizens could have often resulted in couples falling prey to unplanned family extensions which has added to the population of the country.

Brand Idea suggests a simple and effective solution to this problem, through seamless and non-stop entertainment with Idea’s 3G services! Idea’s new brand campaign, once again based on a social theme, highlights the country’s challenge of Population inflation and suggests a simple telephony solution.

Idea’s new Television ad shows Brand Ambassador Abhishek Bachchan (NOTE – son of famous Indian actor, Amitabh Bachchan who’s wife Aishwariya Rai-Bachachan is expecting their first child after 4 years of marriage) explaining to a friend that the root cause of over population in our country is the unavailability of entertainment options for people.

He suggests Idea 3G and its many innovative applications such as – Mobile TV, Gaming, Video Calling, Social Networking on Super Fast Internet – that offer non-stop entertainment to help people stay connected and entertained.

To read the full article, please click here: http://www.business-standard.com/india/news/idea-suggests-3g-entertainment-to-control-population-rise-in-india/443924/


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