At http://tvbythenumbers.zap2it.com/2012/05/15/tr3s-mtv-latin-america-co-produce-new-novela-thriller-ultimo-ano/134242/ , you will see the following article about Population Media Center’s collaboration with MTV to address teenage pregnancy issues in Mexico and throughout Latin America.
PMC, TR3S & MTV Latin America Co-Produce New Novela Thriller “Ultimo Año”
Networks Team Up With Population Media Center (PMC) To Weave Social Consciousness into Scripts & Creative for the Multiplatform Property
Written By Bill Gorman
May 15th, 2012
Miami, Florida. May 14th, 2012 -Tr3: MTV Música y Más and MTV Latin America announce the network’s third co-production in the novela format with the new psychological suspense thriller “Ultimo Año”; and teams up with Population Media Center (PMC) to integrate social consciousness into the scripts & creative of the new multiplatform property. First-ever initiative will unite researchers and writers to deliver engaging content with measureable results under new PMC methodology. Through the use of entertainment-education programming, characters will be developed to evolve into role models for the audience, encouraging the adoption of healthier behaviors to benefit individuals and their societies. The 70-episode novela “Ultimo Año” will be produced by Argos Productions in Mexico.
“Ultimo Año” develops in the world of high school adolescence. Martin, an apparently ideal teenager, arrives at an elite school as part of a student exchange program. He lives with Benjamin, a popular kid who takes him under his wing and transforms him into his best friend. Both fall in love with the same girl. And mistrust develops, when a conniving Martin steals his friends, his popularity and his entire life. Faced with disbelief from family and friends, Benjamin begins to wage a solitary battle at unmasking the real Martin.
“Social responsibility is always at the forefront of our brand, and our content continues to serve as a credible and valuable space to engage, educate and help shift the mindset of today’s Hispanic Millennials,” commented Charlie Singer, SVP of Content and Creative for Tr3s. “We’re excited to introduce this innovative series at our Upfront this year, and look forward to magnetizing new and existing advertisers with the new series.”
“We are very excited to announce our latest production, ‘Ultimo Año’ and our partnership with PMC,” commented Fernando Gaston, SVP of Production & Programming for MTV Latin America. “This new production, our third in the novela genre, will further complement our slate of premium content and reinforces our commitment of bringing entertaining programming, compelling storylines and social consciousness to our viewers.”
“PMC brings forth an extensive amount of research on issues affecting today’s youth and having them work closely with our creative teams is an excellent way to weave these topics into our storylines. I am certain that their expertise coupled with our creative vision will deliver an entertaining, yet compelling story that will open up a dialogue on various topics affecting our viewers,” commented Mario Cader-Frech, VP of Public Affairs for Tr3s & MTV Latin America.
To read the full article, please click here: http://tvbythenumbers.zap2it.com/2012/05/15/tr3s-mtv-latin-america-co-produce-new-novela-thriller-ultimo-ano/134242/
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