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Small families campaign comes to nation’s big-family capital

July 1, 2013 • Family Planning, United States, News

Small families campaign comes to nation’s big-family capital
Family planning » Coalition treats new campaign in the nation’s most fertile state with “care and respect.”

See: http://www.sltrib.com/sltrib/politics/56516469-90/utah-family-campaign-population.html.csp

By taylor w. anderson | The Salt Lake Tribune
First Published Jun 26 2013

The presentation started Wednesday with 1,530 (thankfully) clean diapers stacked in boxes at the Day-Riverside Library in Rose Park.

The pile sat between posters marking the start of the “It’s OK to Plan Small Families” campaign, launched by the Utah Population and Environment Coalition.

“We knew this topic was sensitive, and we wanted to treat it with the care and respect that it deserved,” group chairwoman Susan Soleil said.

The campaign in the nation’s most fertile state – the big-family capital – will have three components: a new website, radio ads and billboards along Utah’s highways that will stand through mid-September.

The group trod lightly in its news conference, and statements about the purpose of the campaign varied from controlling Utah’s exploding population and conserving resources to encouraging conversations about family planning.

“We are not pushing contraception, but rather we are honoring the right of each couple to choose the family size that is right for them,” Soleil said, adding that the group isn’t criticizing or making judgments against large families.

Pam Perlich, senior research economist at the University of Utah, said a good indicator for population growth – among other factors – is total fertility rate, which measures how many children a woman could have over the course of her childbearing span.

To read the full article, please click here: http://www.sltrib.com/sltrib/politics/56516469-90/utah-family-campaign-population.html.csp



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