Pakistan Opinion: Thanks for nothing Mathira and Josh Condoms

July 24, 2013 • Family Planning, Reproductive Health, News

Thanks for nothing Mathira and Josh Condoms

It is estimated that by the year 2050, our population will be 300 million strong. Every day, a whopping 14,000 babies are born. That is 14,000 more mouths to feed, 14,000 more children to educate and 14,000 children that need to be provided for. An average woman in Pakistan has 5 to 6 babies during her lifetime.

It is without a doubt that we need more awareness and easier access to contraceptives.

So for me, when an advertisement that delivers a message relating to birth control airs on TV, it is an occasion of celebration; a development that should be praiseworthy. That was, of course, till I saw Josh Condoms and Mathira’s take on what an ad selling condoms should look like.

Mathira’s latest show stopping performance in a ‘Josh Condom’ ad has made people blush in embarrassment and gawk at the sheer obnoxiousness of the gross, innuendo-laden and completely inappropriate approach to a very important subject.

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