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How the ‘Avon’ Model Is Empowering Women to ‘Inspire Change’ in Madagascar

March 10, 2014 • Family Planning, Protection of Species, Reproductive Health, News

How the ‘Avon’ Model Is Empowering Women to ‘Inspire Change’ in Madagascar


The first International Women’s Day (IWD), aimed at both celebrating the extraordinary social, political and economic achievements of women, and directing a spotlight on areas requiring further action, was observed in 1911 at a time when family planning services were extremely limited.

As we approach this year’s IWD on March 8th, reproductive rights are no less relevant, with 222 million women who would like to plan their pregnancies lacking access to contraceptives. IWD’s ambition this year to inspire change is a timely platform for small projects that are aiming to empower women in these communities to help meet this need.

Safidy means “the freedom to choose” in Malagasy, and is the name and ethos of a reproductive health programme run by a British charity, Blue Ventures, in Madagascar. The project enables women in the remote Velondriake area to choose the number and spacing of their births.


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