Guest commentary: Africa has a billion soccer fans, but doesn’t need a billion more
My work in Mozambique was marked by World Cup fever. I arrived here a few weeks before the start of the games and soon joined fellow soccer-crazed fans in a crowded street-side café, careening my neck to cheer on the African teams shown on a low-quality projection on the side of a building.
For a sports lover like me, it was heaven.
At each commercial break, however — right through the final match — Coca-Cola reminded me why I was in Mozambique.”Whatever it takes to win a FIFA World Cup, we have!” the announcer boomed optimistically to his African target audience, while African players deftly maneuvered through defenders. “But our African teams have something even more powerful on their side … 1 billion fans!” continued the announcer. And the crowd went wild.
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