The Agashi series is not your average entertainment — it’s changing lives.
PMC-Burundi has entertained millions of Burundians with the beloved Agashi (“Hey! Look Again!”) radio series, which started in 2014 and has been followed by two sequel programs since. The success of Agashi is undeniable – from impact statistics to the number of loyal listeners. After the first Agashi series aired, 20% of patients surveyed during clinic monitoring reported that Agashi motivated them to seek health services. Agashi 2 built on this success, engaging with 1.8 million people and an estimated one million Burundians listening loyally to more than half of the episodes.
While it is too soon to report on the impact Agashi 3 has had on audiences, PMC has started to receive feedback from listeners on their reactions and takeaways from the third Agashi installment.
What Burundians Are Saying About Agashi 3
“The Agashi show teaches us that we must create more dialogue between spouses on the management of property. If Dina’s husband had not been hiding his fortune, Dina wouldn’t be in pain. In addition, women and girls must dare to say no like Lysa. And men who give bad advice and girls like Vanessa need to change their attitude. I love the Agashi show and I ask you to increase the airing minutes.”
“I learned a lesson thanks to Agashi: If one day, I get married and my wife gets pregnant, I will try to take care of her and I would be careful about the quality of her food. And if she ever has difficulty getting pregnant, I won’t blame her but rather we will support each other by seeking help from doctors to find out exactly where the problem is.”
“Through Pie and Vito, I learned that a badly advised man creates a disagreement between spouses and a dysfunction of the home, following the absence of dialogue between spouses.”
“The behavior Vito portrays should be banned. It is important to know that marriage is a commitment to take care of the whole family.”
We look forward to sharing the results of Agashi 3 and to continuing this crucial work in Burundi. If you’d like to see more about this series, check out our Agashi case study.
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